Slowly but surely, television seen moving to 3D

Three-dimensional television is growing at a slower than expected pace, but industry experts remain optimistic that it will reshape the way the world watches the small screen.

The number of 3D TV channels will break the 100-channel barrier by 2014, according to market research group In-Stat, with sports, the arts, big music events and movies set to spearhead growth.

"When we said three years ago that 3D would be a success, people criticized us," said Vincent Teulade, a Paris-based technology and media consultant at PriceWaterhouseCoopers, at the MIPTV trade show that ended Thursday.

"But 3D has arrived and it is known by the mass market."

Between 50 to 70 percent of Hollywood's box office income now comes from 3D movies, thanks in part to the higher ticket prices charged by cinemas to view them, Teulade noted.

For television, MIPTV this year saw a bigger selection of 3D programs up for international sale.

These ranged from spectacular wildlife and travel documentaries to children's cartoons, stunning ballet, breakdancing and circus performances, and - for older viewers - a large choice from the adult entertainment industry.

"Over the last few months we have seen increasingly more content that is in 3D," Laurine Garaude, who heads the television division at MIPTV organiser Reed Midem, told AFP.

Many of the programmes offered at the MIPDOC documentary convention that preceded MIPTV were presented as being "cross-media," Garaude noted.

But consumer electronics and broadcasting experts cautioned that a number of hurdles still must be overcome before there remains a number of major hurdles to overcome before 3D television can take flight.

The volume of 3D production remains low, the number of 3D channels is only slowly expanding, and a big question mark hangs over how quickly consumers will buy 3D sets after many only recently shelled out for high-def screens.

Sony Corporation's senior manager for 3D, Akira Shimazu, was nevertheless upbeat in Cannes about sales of 3D TV sets, saying there has been a sharp rise in Europe and the United States.

Sony's planned launch of a 3D hand-held video camera this year could also speed-up 3D uptake, panelists at a MIPTV seminar on the topic noted.

South Korea is deemed to be well-placed to lead the 3D revolution in Asia, as its consumers are expected to buy 3D sets in a big way when analogue broadcasting ends next year, Phil Yoon, director of South Korean satellite platform Skylife said.

Film-making in 3D remains on a steep learning curve, however, with producers in both film and television still trying to get to grips with how to shoot great-quality 3D.

"We still need quality content to capture audiences," said Ghislaine Le Rhun-Gautier, head of 3D projects at French telecoms operator Orange.

"You have to create something great for the viewer if you want to keep them," added John Cassy, director of Sky3D in Britain.

Exceptional events such as the 2012 Olympics in London could also convince more viewers to sign up to 3D.

Cassy acknowledged Sky3D's failed attempt to cover Prince William's forthcoming wedding in 3D, which might have been a turning point with an estimated two billion people due to watch the event worldwide.

But royalty fans will have a chance to see pomp and circumstance in 3D when Orange broadcasts 3D coverage of the marriage of Prince Albert of Monaco to his South African-born fiance Charlene Whitstock on July 9.

Arts and Entertainment
Art on their sleeves: before downloads and streaming, enthusiasts used to flick through racks of albums in their local record shops
musicFor Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
Arts and Entertainment
Serial suspect: the property heir charged with first-degree murder, Robert Durst
TV review
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
Igarashi in her

Art Megumi Igarashi criticises Japan's 'backwards' attitude to women's sexual expression

Arts and Entertainment
Could Ed Sheeran conquer the Seven Kingdoms? He could easily pass for a Greyjoy like Alfie Allen's character (right)

tv Singer could become the most unlikely star of Westeros

Arts and Entertainment
Beyonce, Boris Johnson, Putin, Nigel Farage, Russell Brand and Andy Murray all get the Spitting Image treatment from Newzoids
tvReview: The sketches need to be very short and very sharp as puppets are not intrinsically funny
Arts and Entertainment
Despite the controversy it caused, Mile Cyrus' 'Wrecking Ball' video won multiple awards
musicPoll reveals over 70% of the British public believe sexually explicit music videos should get ratings
Arts and Entertainment
Lena Headey as Cersei Lannister and Ian Beattie as Meryn Trant in the fifth season of Game of Thrones

TV
Arts and Entertainment

book review
Arts and Entertainment
It's all in the genes: John Simm working in tandem with David Threlfall in 'Code of a Killer'

TV review
Arts and Entertainment
Far Right and Proud: Reggies Yates' Extreme Russia

TV review
Arts and Entertainment
Kanye West was mobbed in Armenia after jumping into a lake

music
Arts and Entertainment
The show suffers from its own appeal, being so good as to create an appetite in its viewers that is difficult to sate in a ten episode series

Game of Thrones reviewFirst look at season five contains some spoilers
Arts and Entertainment
Judi Dench and Kevin Spacey on the Red Carpet for 2015's Olivier Awards

Ray Davies' Sunny Afternoon scoops the most awards

Theatre
Arts and Entertainment
Proving his metal: Ross Poldark (played by Aidan Turner in the BBC series) epitomises the risk-taking spirit of 18th-century mine owners

Poldark review
Arts and Entertainment
Eddie Redmayne is reportedly favourite to play Newt Scamander in Fantastic Beasts and Where to Find Them

film
Arts and Entertainment
Tom Hardy stars in dystopian action thriller Mad Max: Fury Road

film
Arts and Entertainment
Josh, 22, made his first million from the game MinoMonsters

Grace Dent

Channel 4 show proves there's no app for happiness
News
Disgraced Top Gear presenter Jeremy Clarkson
people
Arts and Entertainment
Game face: Zoë Kravitz, Bruce Greenwood and Ethan Hawke in ‘Good Kill’

film review

Arts and Entertainment
Living like there’s no tomorrow: Jon Hamm as Don Draper in the final season of ‘Mad Men’

TV review

  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Revealed: Why Mohammed Emwazi chose the 'safe option' of fighting for Isis, rather than following his friends to al-Shabaab in Somalia

    Why Mohammed Emwazi chose Isis

    His friends were betrayed and killed by al-Shabaab
    'The solution can never be to impassively watch on while desperate people drown'
An open letter to David Cameron: Building fortress Europe has had deadly results

    Open letter to David Cameron

    Building the walls of fortress Europe has had deadly results
    Tory candidates' tweets not as 'spontaneous' as they seem - you don't say!

    You don't say!

    Tory candidates' election tweets not as 'spontaneous' as they appear
    Mubi: Netflix for people who want to stop just watching trash

    So what is Mubi?

    Netflix for people who want to stop just watching trash all the time
    The impossible job: how to follow Kevin Spacey?

    The hardest job in theatre?

    How to follow Kevin Spacey
    Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

    Armenian genocide and the 'good Turks'

    To continue to deny the truth of this mass human cruelty is close to a criminal lie
    Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

    'Lou needed care, but what he got was ECT'

    The truth about the singer's upbringing beyond
    Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

    This human tragedy has been brewing for years

    EU states can't say they were not warned
    Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

    Women's sportswear

    From tackling a marathon to a jog in the park, the right kit can help
    Hillary Clinton's outfits will be as important as her policies in her presidential bid

    Clinton's clothes

    Like it or not, her outfits will be as important as her policies
    NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

    Who's monitoring the outsourced NHS services?

    A report finds that private firms are not being properly assessed for their quality of care
    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
    How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

    How do Greeks feel about Syriza?

    Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
    From Iraq to Libya and Syria: The wars that come back to haunt us

    The wars that come back to haunt us

    David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
    Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

    Too busy to surf? Head to The Pool

    A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders