Part of the annual tradition of watching the telecast of the Super Bowl, the American football championship game set for Sunday, February 6, is the half-time entertainment and the amusing, clever and ridiculous commercials that are custom-made for the event.
This year, the half-time performers are the Black Eyed Peas and Christina Aguilera sings the national anthem, but other musical artists will amuse the estimated 106 million viewers during the much-anticipated commercial breaks.
Eminem, Ozzy Osbourne and Justin Bieber will appear among the many ads during Super Bowl XLV. A clay-animated version of Eminem will hawk Lipton Brisk iced tea, revealing a peek into a day in the rapper's life. There's also a Lipton spot with Ozzy: http://www.youtube.com/watch?v=ZViEmNeBVEw
Teen phenom Justin Bieber also teams up with Ozzy and his celebrity wife Sharon, donning a spacesuit to promote Best Buy, the electronics retailer.
Besides beer and pizza spots, there are plenty of ads for automobiles, films, and web companies. Returning sponsors include CareerBuilder.com with its chimpanzees in suits and E*Trade's talking babies. E*Trade reported from a company-commissioned survey that 47 percent of Super Bowl viewers expected to communicate via social media or text message during the game.
Here are spots and teasers of some Super Bowl commercial highlights:
XOOM Android Tablet: With the line "2011 looks a lot like 1984," Motorola refers to Apple's ad that started the Super Bowl ad phenomenon and sends up the iPad's market:
Volkswagen: Passat debuts an ad called "The Force" with a pint-sized Darth Vader:
A rendition of the iconic Bug called "Black Beetle":
Chevy and the upcoming Transformers film cross-promoted with the Camaro:
Go Daddy.com, the website domain name supplier, revs up with racecar driver Danica Patrick: http://www.youtube.com/watch?v=2wFNoTrWDo0
Bridgestone's "Encounter with Carma," the woodland creature:
Among the 14 Super Bowl film spots, the animated 3D film Rio, about a flock of tropical birds, includes a code for the hit cellphone game Angry Birds, offering the chance to win a trip to the film premiere on March 22 in Rio de Janeiro, Brazil. The ad will be posted on YouTube after the game.
Other film teasers include this one featuring Jack Black in
Kung Fu Panda 2:
Spike TV's website will post all the spots after the show and let people vote for favorites:
http://www.spike.com/superbowl. Before the broadcast it shows the best of 2010 and banned videos.
The Super Bowl XLV airs February 6, with an estimated 106 million viewers who will watch the Pittsburgh Steelers vs. the Green Bay Packers at Cowboy Stadium in Arlington, Texas.