This year's top Super Bowl ads and where to watch them
Monday 07 February 2011
The Green Bay Packers were crowned champions of the National Football League (NFL) on February 6 in the biggest event of the American football season, the Super Bowl. In addition to the actual game, the event is known for its high-profile advertisements that are broadcast throughout the event on US television. Here are the top-ranked ads and where to watch them online.
The Super Bowl is broadcast around the world and attracts approximately 100 million viewers, though many more likely watch the game online via streaming sites. In order to see how this audience, particularly in the USA, reacted to the ads, marketing and advertising insights company Ace Metrix has ranked each of the adverts shown on American television during this year's Super Bowl.
This year's top spots include a man getting more than he bargained for when teasing a dog with Doritos, soft drinks helping facilitate friendship over borders and the unexpected benefits of zero-calorie soft drinks.
The scores are based upon the"watchability " and "persuasion " of each ad and, according to Ace Metrix, reflect how likely a viewer would be to watch each one if it came on TV.
The top five US ads aired during the 2011 Super Bowl as scored by Ace Metrix are:
1. Doritos (crisps/ snacks) - "Pug Attack
" (Ace Metrix score: 662)
Watch on YouTube at: http://www.youtube.com/watch?v=hpjaOUjUPUc
2. Pepsi Max (soft drinks) - "Love Hurts
" (Ace Metrix score: 643)
Watch on YouTube at: http://www.youtube.com/watch?v=ZVQrH0aHGAc
3. Doritos (crisps/ snacks) - "House Sitting" (Ace Metrix score: 635)
Watch on YouTube at: http://www.youtube.com/watch?v=m9eb9S9_nOU
4. Pepsi Max (soft drinks) - "Torpedo Cooler" (Ace Metrix score: 634)
Watch on YouTube at: http://www.youtube.com/watch?v=IouBzdJIR_E
5. Coca-Cola (soft drinks) - "Border Crossing" (Ace Metrix Score: 615)
Watch on YouTube at: http://www.youtube.com/watch?v=kqYCwnTrPgo
According to market insights company Nielsen, 49 percent of Americans watched the Super Bowl at home, and during the days before the game Americans spent $184.8 million/€135.9 million on potato chips alone.
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
Dennis Rodman will coach the North Korea basketball team
Jennifer Lawrence attacks mass media again over body image
Arts & Ents blogs
Christmas comes early: Justin Bieber is 'retiring from music'
Coriolanus, theatre review: 'Tom Hiddleston has blazing stellar power'
Nymphomaniac, film review: 'Despite the surreal sex scenes this is a serious drama'
Call the Midwife Christmas special: Behind the scenes with Miranda Hart
Justin Bieber's mishaps and controversies
Exclusive: Young people ‘want UK to stay in Europe’: Four in 10 adults aged 18 to 24 are ‘firmly in favour’ of membership, poll shows
You can STILL be jailed for being a republican, government confirms, and it remains illegal to even 'imagine' overthrowing the Queen
Tom Daley ‘is gay because his father died’ says UK evangelist
Kiss and yell: Italian protester charged with sexual assault after kissing riot police officer
Fighting back: the woman giving a voice (and 49,999 others) to the victims of sexism - by giving an airing to their horror stories
PM denies two child limit for benefits is part of Tory welfare policy
- 1 America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 3 Christmas comes early: Justin Bieber is 'retiring from music'
- 4 Iain Duncan Smith leaves Commons food banks debate early
- 5 Children evacuated from swimming pool after prosthetic leg mistaken for paedophile
- < Previous
- Next >