This year's top Super Bowl ads and where to watch them
Monday 07 February 2011
The Green Bay Packers were crowned champions of the National Football League (NFL) on February 6 in the biggest event of the American football season, the Super Bowl. In addition to the actual game, the event is known for its high-profile advertisements that are broadcast throughout the event on US television. Here are the top-ranked ads and where to watch them online.
The Super Bowl is broadcast around the world and attracts approximately 100 million viewers, though many more likely watch the game online via streaming sites. In order to see how this audience, particularly in the USA, reacted to the ads, marketing and advertising insights company Ace Metrix has ranked each of the adverts shown on American television during this year's Super Bowl.
This year's top spots include a man getting more than he bargained for when teasing a dog with Doritos, soft drinks helping facilitate friendship over borders and the unexpected benefits of zero-calorie soft drinks.
The scores are based upon the"watchability " and "persuasion " of each ad and, according to Ace Metrix, reflect how likely a viewer would be to watch each one if it came on TV.
The top five US ads aired during the 2011 Super Bowl as scored by Ace Metrix are:
1. Doritos (crisps/ snacks) - "Pug Attack
" (Ace Metrix score: 662)
Watch on YouTube at: http://www.youtube.com/watch?v=hpjaOUjUPUc
2. Pepsi Max (soft drinks) - "Love Hurts
" (Ace Metrix score: 643)
Watch on YouTube at: http://www.youtube.com/watch?v=ZVQrH0aHGAc
3. Doritos (crisps/ snacks) - "House Sitting" (Ace Metrix score: 635)
Watch on YouTube at: http://www.youtube.com/watch?v=m9eb9S9_nOU
4. Pepsi Max (soft drinks) - "Torpedo Cooler" (Ace Metrix score: 634)
Watch on YouTube at: http://www.youtube.com/watch?v=IouBzdJIR_E
5. Coca-Cola (soft drinks) - "Border Crossing" (Ace Metrix Score: 615)
Watch on YouTube at: http://www.youtube.com/watch?v=kqYCwnTrPgo
According to market insights company Nielsen, 49 percent of Americans watched the Super Bowl at home, and during the days before the game Americans spent $184.8 million/€135.9 million on potato chips alone.
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