This year's top Super Bowl ads and where to watch them

The Green Bay Packers were crowned champions of the National Football League (NFL) on February 6 in the biggest event of the American football season, the Super Bowl. In addition to the actual game, the event is known for its high-profile advertisements that are broadcast throughout the event on US television. Here are the top-ranked ads and where to watch them online.

The Super Bowl is broadcast around the world and attracts approximately 100 million viewers, though many more likely watch the game online via streaming sites. In order to see how this audience, particularly in the USA, reacted to the ads, marketing and advertising insights company Ace Metrix has ranked each of the adverts shown on American television during this year's Super Bowl.

This year's top spots include a man getting more than he bargained for when teasing a dog with Doritos, soft drinks helping facilitate friendship over borders and the unexpected benefits of zero-calorie soft drinks.

The scores are based upon the"watchability " and "persuasion " of each ad and, according to Ace Metrix, reflect how likely a viewer would be to watch each one if it came on TV.

The top five US ads aired during the 2011 Super Bowl as scored by Ace Metrix are:

1. Doritos (crisps/ snacks) - "Pug Attack (Ace Metrix score: 662)
Watch on YouTube at: http://www.youtube.com/watch?v=hpjaOUjUPUc

2. Pepsi Max (soft drinks) - "Love Hurts " (Ace Metrix score: 643)
Watch on YouTube at: http://www.youtube.com/watch?v=ZVQrH0aHGAc

3. Doritos (crisps/ snacks) - "House Sitting" (Ace Metrix score: 635)
Watch on YouTube at: http://www.youtube.com/watch?v=m9eb9S9_nOU

4. Pepsi Max (soft drinks) - "Torpedo Cooler" (Ace Metrix score: 634)
Watch on YouTube at: http://www.youtube.com/watch?v=IouBzdJIR_E

5. Coca-Cola (soft drinks) - "Border Crossing" (Ace Metrix Score: 615)
Watch on YouTube at: http://www.youtube.com/watch?v=kqYCwnTrPgo

According to market insights company Nielsen, 49 percent of Americans watched the Super Bowl at home, and during the days before the game Americans spent $184.8 million/€135.9 million on potato chips alone.

 

Arts and Entertainment

Film Leonardo DiCaprio hunts Tom Hardy

Arts and Entertainment
And now for something completely different: the ‘Sin City’ episode of ‘Casualty’
TV
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

    Uganda's giants are flourishing once again

    After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
    The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

    After 350 years, the riddle of Britain's exploding fleet is finally solved

    Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
    Airbus has patented a jet that could fly from London to New York in one hour

    Airbus has patented a jet that could fly from London to New York in one hour

    The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
    Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

    Tate Sensorium

    New exhibition at Tate Britain invites art lovers to taste, smell and hear art
    10 best sun creams for kids

    10 best sun creams for kids

    Protect delicate and sensitive skin with products specially formulated for little ones
    Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

    Nice guy Finn is making up for lost time – and quickly

    He was man-of-the-match in the third Test following his recall to the England side
    Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

    Remember Ashton Agar?

    The No 11 that nearly toppled England
    Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

    US betrayal of old ally brings limited reward

    Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
    VIPs gather for opening of second Suez Canal - but doubts linger over security

    'A gift from Egypt to the rest of the world'

    VIPs gather for opening of second Suez Canal - but is it really needed?
    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
    The male menopause and intimations of mortality

    Aches, pains and an inkling of mortality

    So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
    Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

    'How can I possibly be on the list with these writers I have idolised?'

    Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
    Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

    Bettany Hughes interview

    The historian on how Socrates would have solved Greece's problems
    Art of the state: Pyongyang propaganda posters to be exhibited in China

    Art of the state

    Pyongyang propaganda posters to be exhibited in China
    Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

    Vegetarian food gets a makeover

    Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks