TV industry show hails smartphone, Facebook era

Internet-based TV viewing, the arrival of Apple's iPad and the proliferation of smartphones are set to ring in a new era of connected entertainment, industry experts predict.

Thousands of TV execs are to flock to the French Riviera to brainstorm and snap up some of the hottest new programmes at this year's influential MIPCOM 2010 audiovisual entertainment show that kicks off here Monday.

The four-day event will focus on re-defining the entertainment experience through fast-growing digital platforms such as social networks as well as smartphone-connected digital TV and apps and their effect on the industry.

"The business model for the web has not yet emerged even while the business model on TV is shifting dramatically," Gary Carter, chief operating officer at international production company FreemantleMedia told AFP.

"The two big areas of exploration for FreemantleMedia in the last 12 months have been the use of our brands in social games and on social networks," Carter noted.

Games such as FarmVille or Bejeweled, both of which are available as apps on Facebook and Apple's iPhone, are spreading like wildfire, Carter added.

Digital technologies are expected to steadily increase their impact on all segments of entertainment and media.

The number of apps on offer to iPhone, iPad and smartphone users is exploding and promises to usher in a new era for the media sector.

In 2010, almost 6.0 billion paid-for and free apps are predicted to be downloaded, up from around 2.4 billion in 2009. This surge in sales could yield over 11 billion dollars in revenue by 2014 in the US alone.

The bottom line here is how the entertainment, digital and advertising sectors can work together to create much-needed new revenue streams.

With advertising revenues increasingly migrating to the Internet, a large number of Internet-based companies are expected to attend.

These include heavyweight Microsoft's MSN as well as hugely-popular video-sharing website YouTube and social networking sites Facebook and Bebo.

Television nevertheless remains as popular as ever, via terrestrial, cable and satellite channels or via the Internet.

"Over a five-year period television, globally, will continue to hold its share of global advertising," Marcel Fenez from influential market watchers PricewaterhouseCoopers told MIPCOM News.

Media specialists Eurodata TV Worldwide reported recently that whilst 2009 was a record year in terms of worldwide viewing time, 2010 looks set to be even better.

"In 2010 the worldwide consumption of television continued to grow strongly, mostly due to the many sports events that year, but also because of the cross-fertilization between TV and the Internet," noted Eurodata TV Worldwide vice president, Jacques Braun.

This year will be a star-studded event with a host of A-list TV stars and top entertainment industry honchos due in town as the entertainment industry bounces back after a tough few years.

Hollywood legend Robert Redford will jet in to mark the first anniversary of the launch of the Sundance Channel in Europe.

Three of the stars of America's multiple-Emmy award winning drama series "Mad Men" - Jon Hamm, Elisabeth Moss and John Slattery - will also be here for the first MIPCOM World Premiere TV Screenings.

And the cast of hotly-tipped new series, The Waking Dead, will invade the famed Cannes Croisette to promote the show.

Arts and Entertainment
Lena Headey as Cersei Lannister

TV reviewIt has taken seven episodes for Game of Thrones season five to hit its stride

Arts and Entertainment
Jesuthasan Antonythasan as Dheepan

FilmPalme d'Or goes to radical and astonishing film that turns conventional thinking about immigrants on its head

Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
Måns Zelmerlöw performing

Eurovision
Arts and Entertainment
Graham Norton was back in the commentating seat for Eurovision 2015

Eurovision
Arts and Entertainment
Richard Hammond, Jeremy Clarkson and James May on stage

TV
Arts and Entertainment
The light stuff: Britt Robertson and George Clooney in ‘Tomorrowland: a World Beyond’
film review
Arts and Entertainment
Reawakening: can Jon Hamm’s Don Draper find enlightenment in the final ‘Mad Men’?
tv reviewNot quite, but it's an enlightening finale for Don Draper spoiler alert
Arts and Entertainment
Breakfast Show’s Nick Grimshaw

Radio
Arts and Entertainment

Eurovision
Arts and Entertainment
'Youth' cast members Paul Dano, Jane Fonda, Harvey Keitel, Rachel Weisz, and Michael Caine pose for photographers at Cannes Film Festival
film
Arts and Entertainment
Adam West as Batman and Burt Ward and Robin in the 1960s Batman TV show

Comics
Arts and Entertainment
I am flute: Azeem Ward and his now-famous instrument
music
Arts and Entertainment
A glass act: Dr Chris van Tulleken (left) and twin Xand get set for their drinking challenge
TV review
Arts and Entertainment
MIA perform at Lovebox 2014 in London Fields, Hackney

music
Arts and Entertainment
Finnish punk band PKN hope to enter Eurovision 2015 and raise awareness for Down's Syndrome

eurovision
Arts and Entertainment
William Shakespeare on the cover of John Gerard's The Herball or Generall Historie of Plantes

books
Arts and Entertainment

Game of Thrones review
Arts and Entertainment
Grayson Perry dedicates his Essex home to Julie

Potter's attempt to create an Essex Taj Mahal was a lovely treat

tv
Arts and Entertainment
A scene from the original Swedish version of the sci-fi TV drama ‘Real Humans’
tv
Arts and Entertainment
Hugh Keays-Byrne plays Immortan Joe, the terrifying gang leader, in the new film
filmActor who played Toecutter returns - but as a different villain in reboot
Arts and Entertainment
Charlize Theron as Imperator Furiosa in Mad Max: Fury Road
film
Arts and Entertainment
Jessica Hynes in W1A
tvReview: Perhaps the creators of W1A should lay off the copy and paste function spoiler alert
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

    The 161-page dossier that exposes Fifa's dark heart

    How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
    Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

    Raymond Chandler's Los Angeles

    How the author foretold the Californian water crisis
    Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

    Art attack

    Chinese artist who posted funny image of President Xi Jinping facing five years in prison
    10 best wedding gift ideas

    It's that time of year again... 10 best wedding gift ideas

    Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
    Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

    Blundering Blair quits as Middle East peace envoy – only Israel will miss him

    For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
    Fifa corruption arrests: All hail the Feds for riding to football's rescue

    Fifa corruption arrests

    All hail the Feds for riding to football's rescue, says Ian Herbert
    Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

    The Kurdish enclave still resisting the tyranny of Assad and Isis

    In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
    How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

    How I survived Cambodia's Killing Fields

    Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
    Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

    How Stephen Mangan got his range

    Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor
    The ZX Spectrum has been crowd-funded back into play - with some 21st-century tweaks

    The ZX Spectrum is back

    The ZX Spectrum was the original - and for some players, still the best. David Crookes meets the fans who've kept the games' flames lit
    Grace of Monaco film panned: even the screenwriter pours scorn on biopic starring Nicole Kidman

    Even the screenwriter pours scorn on Grace of Monaco biopic

    The critics had a field day after last year's premiere, but the savaging goes on
    Menstrual Hygiene Day: The strange ideas people used to believe about periods

    Menstrual Hygiene Day: The strange ideas people once had about periods

    If one was missed, vomiting blood was seen as a viable alternative
    The best work perks: From free travel cards to making dreams come true (really)

    The quirks of work perks

    From free travel cards to making dreams come true (really)
    Is bridge the latest twee pastime to get hip?

    Is bridge becoming hip?

    The number of young players has trebled in the past year. Gillian Orr discovers if this old game has new tricks
    Long author-lists on research papers are threatening the academic work system

    The rise of 'hyperauthorship'

    Now that academic papers are written by thousands (yes, thousands) of contributors, it's getting hard to tell workers from shirkers