Which new US television shows might be big worldwide?
Wednesday 06 October 2010
At the annual MIPCOM show in Cannes, October 4-8, the world's leading content market for producing, buying, selling and distributing television shows, offerings from Hollywood are being sold for the international TV market to 12,000 attendees.
Hollywood stars present to sell their shows include Jon Hamm for Mad Men, Sarah Jessica Parker for her reality show A Work of Art, and Gene Simmons of Family Jewels.
Part of the appeal of American fare is that it costs less to purchase a US series than to produce one locally, The Hollywood Reporter stated last week. There is also star value with some shows and marketing support from Los Angeles.
So far, the top draws include Showtime's The Big C, a dramedy starring Laura Linney ( The Other Man), and the network comedies Mr. Sunshine, starring Matthew Perry ( The West Wing), and Mad Love, with Jason Biggs.
Also, Law & Order: Los Angeles, the new spin-off from the franchise, was winning interest over the new sexy series Undercovers. Otherwise, the new half-hour comedies are doing better than dramas, which are having a harder time finding their audience.
With ratings watched by buyers and the first reports just being released, it is still unknown which shows will be the successes in the US fall season.
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