Yap.TV a virtual living room for show lovers

Startup Yap.TV believes that whether shows are streamed over the Internet, airwaves, or cable lines people will always want to talk about what they are watching.

Yap.TV software for Apple iPad, iPhone, and iPod touch devices lets show watchers engage in real time on Twitter, Facebook or the firm's own social network.

"We mated the television program guide with the Twitter stream and social networks to basically allow you to see what everyone in the world is talking about right now," Yap.TV co-founder Shawn Cunningham told AFP on Friday.

"So when you zap into a show, you are immersed in the experience."

The San Francisco-based firm is working on versions of the "social TV" platform for computer Web browsers and smartphones or tablets running on Google's Android software.

Yap.TV backers include former Apple executive David Austin, and Apple co-founder Steve Wozniak is an advisor to the startup.

"We thought we could create a social world for television content, which people love to talk about almost more than anything else," Cunningham said.

"It was really things like the iPad that opened the gateway," he added. "A second-screen device perfect for this type of activity."

Yap.TV lets people lounge comfortably with shows on their televisions and cherished social networks in their laps in the form of iPad, iPhone or iPod touch devices.

The free software gathers "tweets" and comments from Facebook friends watching the same shows. A custom Yap social network also lets viewers share what they enjoy or hate about what is on-screen.

"TV watching is inherently social; people love to talk about what movies or shows they watched," Cunningham said.

"We figured out millions of people were already talking about this stuff but didn't have a place to go," he added.

Yap.TV was inspired by personal experiences of founders Trevor Stout, Marius Seritan, and Cunningham.

Co-founder Trevor Stout found himself scouring Twitter for comments by fellow fans of an "American Idol" amateur talent hunt show.

He noticed his wife exchanging text messages with a half-dozen or so friends as they watched episodes of a "Bachelorette" reality show at disparate venues.

Yap.TV was crafted to be a "virtual living room" where people in different locations could essentially watch shows together and chat in real time.

"We re-invented the TV Guide and made it social," Cunningham said. "With iPads and social networks, there is a perfect storm right now to enable this."

Since kibitzing about shows takes place on "second screens," television lovers aren't pestered by text boxes or other distractions in their main viewing experiences.

Yap.TV allows viewers to do spot polls on burning questions such as will a certain character fall in love with another.

"Having user-generated content is fun," Cunningham said. "We tried to appeal to the many levels of the TV fan."

Yap.TV worked with a French technology firm to build a chat engine so people could have private online exchanges with "the five friends to whom you would really say what is on your mind."

Yap.TV plans to make money from online ads and, perhaps, from selling anonymous statistics about television viewing patterns.

"We merged a TV Guide with your social network, so it is easy for us to target ads that hit you in your interests," Cunningham said.

Yap.TV for iPhone and iPod touch launched in December, while the iPad version was released in late September. Membership was reported to be in the "tens of thousands."

"We think the mass market potential is in the second screen," Cunningham said. "The numbers of people texting or doing something online while watching television keeps skyrocketing."

Nearly a third of Yap.TV downloads have been outside the United States, with interest particularly keen in France and Britain.

"Millions of people were doing it, but in fragmented ways," Cunningham said. "We created a real home for them."

Arts and Entertainment
Keith from The Office ten years on

tv
Arts and Entertainment
Maisie Williams prepares to enter the House of Black and White as Arya Stark in Game of Thrones season five

tv
Arts and Entertainment
Albert Hammond Junior of The Strokes performs at the Natural History Museum on July 6, 2006 in London, England.

music
Arts and Entertainment
Howard Mollison, as played by Michael Gambon
tv review
Arts and Entertainment
Colin Firth and Geoffrey Rush in The King's Speech

The best TV shows and films coming to the service

tv
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
Taylor Swift won Best International Solo Female (Getty)

Brits 2015
Arts and Entertainment
Shining star: Maika Monroe, with Jake Weary, in ‘It Follows’
film review
Arts and Entertainment

Brits 2015
Arts and Entertainment
Paloma Faith arrives at the Brit Awards (Getty)

Brits 2015
Arts and Entertainment
Anne Boleyn's beheading in BBC Two's Wolf Hall

TV review
Arts and Entertainment
Follow every rainbow: Julie Andrews in 'The Sound of Music'
film Elizabeth Von Trapp reveals why the musical is so timeless
Arts and Entertainment
Bytes, camera, action: Leehom Wang in ‘Blackhat’
film
Arts and Entertainment
The Libertines will headline this year's festival
music
Arts and Entertainment
Richard Dean Anderson in the original TV series, which ran for seven seasons from 1985-1992
tv
Arts and Entertainment
Muscling in: Noah Stewart and Julia Bullock in 'The Indian Queen'

opera
Arts and Entertainment
Olivia Colman and David Tennant star in 'Broadchurch'

TVViewers predict what will happen to Miller and Hardy
Arts and Entertainment
Kevin Spacey and Robin Wright in season two of the series

Watch the new House of Cards series three trailer

TV
Arts and Entertainment
An extract from the sequel to Fight Club

books
Arts and Entertainment
David Tennant, Eve Myles and Olivia Colman in Broadchurch series two

TV Review
Arts and Entertainment
Old dogs are still learning in 'New Tricks'

TV
Arts and Entertainment
'Tonight we honour Hollywood’s best and whitest – sorry, brightest' - and other Neil Patrick Harris Oscars jokes

Oscars 2015It was the first time Barney has compered the Academy Awards

Arts and Entertainment
Patricia Arquette making her acceptance speech for winning Best Actress Award

Oscars 2015 From Meryl Streep whooping Patricia Arquette's equality speech to Chris Pine in tears

Arts and Entertainment

Oscars 2015 Mexican filmmaker uses speech to urge 'respect' for immigrants

Arts and Entertainment
Lloyd-Hughes takes the leading role as Ralph Whelan in Channel 4's epic new 10-part drama, Indian Summers

TV Review

The intrigue deepens as we delve further but don't expect any answers just yet
Arts and Entertainment
Jason Segal and Cameron Diaz star in Sex Tape

Razzies 2015 Golden Raspberry Awards 'honours' Cameron Diaz and Kirk Cameron

Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    The difference between America and Israel? There isn’t one

    The difference between America and Israel? There isn’t one

    Netanyahu knows he can get away with anything in America, says Robert Fisk
    Families clubbing together to build their own affordable accommodation

    Do It Yourself approach to securing a new house

    Community land trusts marking a new trend for taking the initiative away from developers
    Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

    David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

    The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
    With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

    Money, corruption and drugs

    The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
    America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

    150 years after it was outlawed...

    ... America's first slavery museum is established in Louisiana
    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
    Tony Oursler on exploring our uneasy relationship with technology with his new show

    You won't believe your eyes

    Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
    Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

    Moores must go. He should never have been brought back to fail again

    The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
    Yvette Cooper: We can't lose the election. There's too much on the line

    Yvette Cooper: We can't lose the election. There's too much on the line

    The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
    A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

    It's not easy being Green

    After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
    Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

    Gorillas nearly missed

    BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
    Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

    The Downton Abbey effect

    Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
    China's wild panda numbers have increased by 17% since 2003, new census reveals

    China's wild panda numbers on the up

    New census reveals 17% since 2003