The explanation rests with the fact that the festival president and artistic director, Raymond Derrien, is a medical doctor by profession. 'I think a public event of this kind is exactly the right context to bring home to people the threat posed by Aids,' he says. At the festival press conference the container design was displayed in a frame carrying the message 'In case of emergency, break the glass.'
Ecclesiastical sensitivities in a Roman Catholic country have none the less had to be borne in mind, especially with Papal strictures on contraception. 'Several of our venues are churches,' says Derrien, 'so we decided we should restrict the distribution of the contraceptives just to the box office.'Reuse content