The pack is the hero in this ad; everything is designed in the most insistent and literal-minded way to make you remember the distinctive squareness, its umlaut-branding, its jam reservoir and its square peel- off top.
And what of its other star, Naomi Campbell? She looks lovely and quite startlingly brown in slithery blue satin (the voice-over rattles on about "velvety" taste). In the initial shot, she sits in the corner of a square, grey-silk sofa, just like the jam reservoir in the corner of the yoghurt pot. She then performs a number of acts with the yoghurt involving nuzzling, licking and sticky residues, pushing her finger into its moist places and generally having her way with it.
You can positively see the brief here. It was: make my square pack and jam tank famous and recognisable; make it a desirable, modest, added- value, giggly everyday treat for women. 8 Video supplied by Tellex Commercials.Reuse content