Now they've branched out into eyewear - or shades, the funny old hip term - and for once the product itself gets quite an airing. On the evidence of this commercial, Diesel shades would suit a Thunderbird (Diesel means sense of period).
So we have a lunk of a US Army sergeant in fatigues wearing amusing Sixties revival wrap-around shades, in a bar surrounded by girls. He's a lunk not a hunk because he's got a daft face, which lights up at the sight of the Gents sign. He pushes up his specs and lumbers across the room, almost falling over a chair.
This isn't the first TV commercial set in a Gents, but it's certainly the first to deal with the etiquette of the place. The lunk sees the world through soup-tinted specs and breaks the No Smiling rule straight away with a howdy-doodie beam. This causes the low-life occupants to concentrate in panic on their peeing. They're immaculately Times Square 1972 Ratsos, one with a brilliant tiger-print beret, the other with a really bad polyester shirt. The sergeant exits as if by a stage door, to more screaming, adoring girls. Things look different through Diesel's shades.Reuse content