It lists 800 brand names, divided into categories such as clothing, confectionery and so on, and their parent companies, including 130 UK quoted companies.
The guide is a handy reference guide for investors who feel that a certain product may be the making or breaking of the company owning that brand name. By using the guide, you could choose which listed firms' shares to invest in.
A quick glance at the index shows that Character Group, a listed company, owns the rights to the Spice Girl dolls but the Teletubby rights belong to Golden Bear, a private UK company in which Lord Jeffrey Archer was an early investor.
Peter Hargreaves, chairman of Hargreaves Lansdown, says WT Foods, formerly a textile company trading as West Trust and now reborn as a supplier of spice for ethnic cooks, is more to his taste.
Readers who fancy a guide can write to Hargreaves Lansdown at Kendal House, 4, Brighton Mews, Clifton, Bristol. The guides are free of charge, but a cheque for pounds 2 a copy payable to the NSPCC would be welcome with your application.
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