These are the kinds of questions posed by BT's new communication-technology package advertising. They're voiced by a profoundly irritating nine- year-old girl in a bright yellow duffel coat who will provoke the response "shut up and keep digging" in many viewers.
But what if she is right? These questions are important - and they're the more memorable for being posed this way, now, and by BT. The clever suggestion is that the relevant high-tech from BT - Internet, E-Mail, video conferencing, ISDN - will deliver up the high-touch, meaning quality of life. The key is the girl, asking Emperor's New Clothes questions and symbolising more-time-with-your-family.
Her start point is trees; whirling around in a forest, she asks why we use so much paper. Once established as elemental and Green, she observes and declaims against various backdrops of alienated urban life, glowing like a buttercup on a slag heap (alienated urban life is quite a thing with commercial directors now; they think it looks deep). So we get traffic "going round in circles"; the macho madness of a jet roaring overhead; grey commuters streaming into a Canary Wharf-like office; and the manic symptoms of dispatch riders ("why are men on bikes in such a hurry?").
Our junior Paxman designs her questions in whimsical ways: "Why" is written in twigs on a tree, or chalked on a blackboard. She must be the art director's daughter.Reuse content