The OED merges the hormonal and the ad-man usage, citing the Wall Street Journal in 1970: "soybeans may not sound as sexy as electronics". The Grocer's June Hampton, no less, enthuses over something called Cheesestrings - peelable string cheese. Apparently, this stuff has scope for greater "penetration and usage"- hardly the case with Dairylea cheese triangles of yore.
IS YOUR love-life dull? How about an open fire, candles, a big, big bottle of wine, tandoori chicken, dried-up samosas and lukewarm rice? The Grocer records that cluttered Alldays is ousting fast food. Colin Glass, a director, says, "I'm sure it will work in c-stores, but we have spent so much time, money and effort in it because it's sexy that it has led us to neglect the basics."