So we know the story: it's a classic commercial, the same vintage as 'Rael-Brook Toplin, the shirt you don't iron'. The big question is how you breathe new life into a format like this without blowing its 'inheritance'.
Casting Danny Baker as the cheeky chappie to Paul Ross's straight man is very clever, not only because his 'personal positioning' is so right - youngish yet credible, and rooted through radio and Great Football Disasters - but because you sense that he knows what he's taking on, the tradition that he's working in. You sense too that, as keeper of the popular-TV folk-memory (Bygones, TV Heroes), he just loves being the Daz man. He instinctively knows how to play it: with an unthreatening kind of implied sauciness, just a hint of a double-take on the whiskery old lines that accompany the pack-shot, and an excellent, spontaneous-feeling 'live freeze' at the end. What a trouper.
For an intellectual got up as a cab driver doing Jeremy Beadle in deus ex machina mode it's a lovely gig - and the money's not bad either. Peter York
Videos supplied by Tellex Commercials
(Photograph omitted)Reuse content