Current Coke campaigns are a mish-mash of 'healthy lifestyle' and 'sharing' messaging, and Disneyesque joyful blandness
In these instances little really matters except minimising pain to the parents
Many of these “experts” were paid hundreds of thousands of pounds by the political parties for their advice. Much of this was a waste of mone
There’s still time for a major play that could make the difference, and inspire us to care
Today’s media are even less forgiving than they were 36 years ago - so Miliband will need to pick his battles
Ironically, PR often gets a bad rep. Although PR professionals see themselves as “reputation managers”, the truth is that some of their own have let the side down badly over the years.
What is the marketing world’s most maverick character up to?
Traditionally faceless marketing group is looking rather interesting