Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group
10 November 2013 04:01 PM
This is not only the result of brilliant PR, but of a consistently excellent approach to its advertising
10 June 2013 12:00 AM
The recent Media360 conference in London was an eye-opener, but in a different way from usual.
09 June 2013 05:09 PM
A look around this year's Media360 conference showed there's been an incredible turnaround in the traditionally laddish world of commercial media
18 February 2013 12:00 AM
When the PR agency Edelman published its annual Trust Barometer – a major global study – last month, it discovered that only one in five people believed a business leader would tell the truth when confronted with a “difficult” issue.
04 February 2013 01:10 PM
Advertising is often seen as a malign force. It can interrupt your favourite TV show. It tries to sell you stuff you can't afford. It has created a strange species of men in large glasses, driving flash cars.
21 January 2013 10:15 AM
Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.
07 January 2013 12:08 PM
Still glowing from their plaudits and New Year's honours, the marketing and communications executives behind the London 2012 Olympics are starting to find new jobs.
27 December 2012 12:51 PM
So who has the toughest job in PR going into 2013? In years past the gong regularly went to the communications director of British Airways, an airline with a historic adeptness for shooting itself in the foot, from disputes with staff to ridiculous tailfins. But these days, BA is avoiding turbulence, with sure-footed boss Willie Walsh even threatening to give PRmeister Sir Richard Branson a “knee in the groin”. Hence current PR supremo Paul Marston can afford to feel relatively relaxed over the festive season. BA's challenge, after a stellar sponsorship of the Olympics, will be creating an equivalent buzz during 2013.
10 December 2012 10:03 AM
To condemn Starbucks' belated decision to pay more UK tax as a “PR stunt” – as many have been doing – is to misunderstand how companies think.
26 November 2012 10:37 AM
With just weeks until the winter solstice, dark rumours came like icy gusts. There is isolated talk of chill winds blowing through the PR industry.
Apple's Tim Cook: Business isn’t just about making profit
Thousands of young people forced to go without food after benefits wrongly stopped under 'draconian' new sanctions regime
Ukraine crisis: New navy chief 'defects' and surrenders Crimean HQ as Putin claims ultranationalists forced intervention
Ukraine crisis: Russia dismisses '3am ultimatum' as 'total nonsense'
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
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- 2 South African rhino finally put down after roaming Kruger park for days with horn hacked off and bullet in brain
- 3 Study suggests that 'gaydars' are real - at least for women
- 4 Man stabbed with Legend of Zelda Master Sword in serious condition
- 5 First clip of Outkast's Andre 3000 in Jimi Hendrix biopic All Is By My Side emerges