Danny Rogers is editor of Campaign Magazine
04 March 2015 11:11 AM
Ironically, PR often gets a bad rep. Although PR professionals see themselves as “reputation managers”, the truth is that some of their own have let the side down badly over the years.
13 October 2014 11:42 AM
The name Saatchi is arguably the most famous in British advertising. Saatchi & Saatchi was formed in 1970 by brothers Charles and Maurice, who set out to redefine the ad world, and their unusual surname has rarely been out of the headlines since. But last week was a tumultuous one even by their standards.
05 August 2014 02:49 PM
What is the marketing world’s most maverick character up to?
24 July 2014 12:41 PM
Traditionally faceless marketing group is looking rather interesting
23 June 2014 01:47 AM
On Friday I moderated a road-blocked seminar with the global ad industry's two biggest rock stars, Sir John Hegarty and David Droga. Hegarty (nearly 70 now) still chairs the agency he founded, BBH and the Australian, Droga (45) runs the Droga5 network from New York.
18 March 2014 03:47 PM
The airliner is considering which of two very different ad agencies it will employ
10 November 2013 04:01 PM
This is not only the result of brilliant PR, but of a consistently excellent approach to its advertising
10 June 2013 12:00 AM
The recent Media360 conference in London was an eye-opener, but in a different way from usual.
09 June 2013 05:09 PM
A look around this year's Media360 conference showed there's been an incredible turnaround in the traditionally laddish world of commercial media
18 February 2013 12:00 AM
When the PR agency Edelman published its annual Trust Barometer – a major global study – last month, it discovered that only one in five people believed a business leader would tell the truth when confronted with a “difficult” issue.
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