Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group
10 November 2013 04:01 PM
This is not only the result of brilliant PR, but of a consistently excellent approach to its advertising
10 June 2013 12:00 AM
The recent Media360 conference in London was an eye-opener, but in a different way from usual.
09 June 2013 05:09 PM
A look around this year's Media360 conference showed there's been an incredible turnaround in the traditionally laddish world of commercial media
18 February 2013 12:00 AM
When the PR agency Edelman published its annual Trust Barometer – a major global study – last month, it discovered that only one in five people believed a business leader would tell the truth when confronted with a “difficult” issue.
04 February 2013 01:10 PM
Advertising is often seen as a malign force. It can interrupt your favourite TV show. It tries to sell you stuff you can't afford. It has created a strange species of men in large glasses, driving flash cars.
21 January 2013 10:15 AM
Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.
07 January 2013 12:08 PM
Still glowing from their plaudits and New Year's honours, the marketing and communications executives behind the London 2012 Olympics are starting to find new jobs.
27 December 2012 12:51 PM
So who has the toughest job in PR going into 2013? In years past the gong regularly went to the communications director of British Airways, an airline with a historic adeptness for shooting itself in the foot, from disputes with staff to ridiculous tailfins. But these days, BA is avoiding turbulence, with sure-footed boss Willie Walsh even threatening to give PRmeister Sir Richard Branson a “knee in the groin”. Hence current PR supremo Paul Marston can afford to feel relatively relaxed over the festive season. BA's challenge, after a stellar sponsorship of the Olympics, will be creating an equivalent buzz during 2013.
10 December 2012 10:03 AM
To condemn Starbucks' belated decision to pay more UK tax as a “PR stunt” – as many have been doing – is to misunderstand how companies think.
26 November 2012 10:37 AM
With just weeks until the winter solstice, dark rumours came like icy gusts. There is isolated talk of chill winds blowing through the PR industry.
- 1 Nelson Mandela memorial sign language interpreter was a 'fake'
- 2 It’s shameful that our universities have accepted gender segregation under pressure from the most oppressive religious fanatics
- 3 Kenyan politician Mike Sonko left red-faced after photoshopping himself next to Nelson Mandela
- 4 Exeter to Edinburgh and back in a day: How one fresher's lost bet left him facing a 900-mile round trip
- 5 Selfie at funeral: Cameron squeezes in on Obama snap at Mandela memorial