Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group
23 June 2014 01:47 AM
On Friday I moderated a road-blocked seminar with the global ad industry's two biggest rock stars, Sir John Hegarty and David Droga. Hegarty (nearly 70 now) still chairs the agency he founded, BBH and the Australian, Droga (45) runs the Droga5 network from New York.
18 March 2014 03:47 PM
The airliner is considering which of two very different ad agencies it will employ
10 November 2013 04:01 PM
This is not only the result of brilliant PR, but of a consistently excellent approach to its advertising
10 June 2013 12:00 AM
The recent Media360 conference in London was an eye-opener, but in a different way from usual.
09 June 2013 05:09 PM
A look around this year's Media360 conference showed there's been an incredible turnaround in the traditionally laddish world of commercial media
18 February 2013 12:00 AM
When the PR agency Edelman published its annual Trust Barometer – a major global study – last month, it discovered that only one in five people believed a business leader would tell the truth when confronted with a “difficult” issue.
04 February 2013 01:10 PM
Advertising is often seen as a malign force. It can interrupt your favourite TV show. It tries to sell you stuff you can't afford. It has created a strange species of men in large glasses, driving flash cars.
21 January 2013 10:15 AM
Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.
07 January 2013 12:08 PM
Still glowing from their plaudits and New Year's honours, the marketing and communications executives behind the London 2012 Olympics are starting to find new jobs.
27 December 2012 12:51 PM
So who has the toughest job in PR going into 2013? In years past the gong regularly went to the communications director of British Airways, an airline with a historic adeptness for shooting itself in the foot, from disputes with staff to ridiculous tailfins. But these days, BA is avoiding turbulence, with sure-footed boss Willie Walsh even threatening to give PRmeister Sir Richard Branson a “knee in the groin”. Hence current PR supremo Paul Marston can afford to feel relatively relaxed over the festive season. BA's challenge, after a stellar sponsorship of the Olympics, will be creating an equivalent buzz during 2013.
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
- 1 Isis propaganda video shows 25 Syrian soldiers executed by teenage militants in Palmyra
- 2 Number of young homeless people in Britain is 'more than three times the official figures'
- 3 The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
- 4 Right to die: Belgian doctors rule depressed 24-year-old woman has right to end her life
- 5 The biggest first date turnoff has been revealed