Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group
21 January 2013 10:15 AM
Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.
07 January 2013 12:08 PM
Still glowing from their plaudits and New Year's honours, the marketing and communications executives behind the London 2012 Olympics are starting to find new jobs.
27 December 2012 12:51 PM
So who has the toughest job in PR going into 2013? In years past the gong regularly went to the communications director of British Airways, an airline with a historic adeptness for shooting itself in the foot, from disputes with staff to ridiculous tailfins. But these days, BA is avoiding turbulence, with sure-footed boss Willie Walsh even threatening to give PRmeister Sir Richard Branson a “knee in the groin”. Hence current PR supremo Paul Marston can afford to feel relatively relaxed over the festive season. BA's challenge, after a stellar sponsorship of the Olympics, will be creating an equivalent buzz during 2013.
10 December 2012 10:03 AM
To condemn Starbucks' belated decision to pay more UK tax as a “PR stunt” – as many have been doing – is to misunderstand how companies think.
26 November 2012 10:37 AM
With just weeks until the winter solstice, dark rumours came like icy gusts. There is isolated talk of chill winds blowing through the PR industry.
12 November 2012 10:22 AM
Gambling, misogyny, homosexuality were the themes around a major appointment last week. But this wasn't about an England football captain. It was a new Archbishop of Canterbury.
29 October 2012 09:34 AM
“This is the worst crisis in 50 years at the BBC”. That was the splash headline of this newspaper exactly a week ago. It was a direct quote from John Simpson, the BBC's foreign editor. It now looks like hyperbole.
15 October 2012 09:40 AM
The travel industry, by its very nature, has its fair share of crises. Planes can crash land, holiday operators fail and, worse, in January this year one of its biggest cruise ships, Costa Concordia sank with tragic loss of life.
01 October 2012 09:31 AM
A majority of FTSE 100 firms still do not have a communications expert on their executive board.
17 September 2012 09:28 AM
A business trip to New York last week was a stark reminder of the comparatively anaemic nature of strategic communications in Britain at the moment.
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