Danny Rogers

Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group

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Danny Rogers on PR: A perceptive move by Starbucks to regain trust

To condemn Starbucks' belated decision to pay more UK tax as a “PR stunt” – as many have been doing – is to misunderstand how companies think.

Danny Rogers on PR: Chill winds fail to take heat out of Britain

With just weeks until the winter solstice, dark rumours came like icy gusts. There is isolated talk of chill winds blowing through the PR industry.

Danny Rogers on PR: How to detoxify the CofE brand?

Gambling, misogyny, homosexuality were the themes around a major appointment last week. But this wasn't about an England football captain. It was a new Archbishop of Canterbury.

Danny Rogers on PR: A scandal not only of the BBC's making

“This is the worst crisis in 50 years at the BBC”. That was the splash headline of this newspaper exactly a week ago. It was a direct quote from John Simpson, the BBC's foreign editor. It now looks like hyperbole.

Danny Rogers on PR: Firms' rapid response to major crises

The travel industry, by its very nature, has its fair share of crises. Planes can crash land, holiday operators fail and, worse, in January this year one of its biggest cruise ships, Costa Concordia sank with tragic loss of life.

Danny Rogers on PR: The still small voice of the comms expert

A majority of FTSE 100 firms still do not have a communications expert on their executive board.

Danny Rogers on PR: Obama has the edge on social media

A business trip to New York last week was a stark reminder of the comparatively anaemic nature of strategic communications in Britain at the moment.

Danny Rogers on PR: Going for gold - Let the games begin

This summer has demonstrated the unique power of sport to change people's beliefs and behaviours, something that has not been lost on marketing and PR professionals.

Danny Rogers on PR: How Twitter can fulfil its commercial potential

Reputations are often built or broken via Twitter these days, but now the social media firm has started investing in its own reputation.

Danny Rogers on PR: The agencies living in fear of the Mad Men

Contrary to popular opinion, PR professionals often lack self confidence in what they do. And since PR was added to the Cannes Lions festival in 2009, they suffer a collective crisis of identity.

Day In a Page

A History of the First World War in 100 Moments: Peace without magnanimity - the summit in a railway siding that ended the fighting

A History of the First World War in 100 Moments

Peace without magnanimity - the summit in a railway siding that ended the fighting
Scottish independence: How the Commonwealth Games could swing the vote

Scottish independence: How the Commonwealth Games could swing the vote

In the final part of our series, Chris Green arrives in Glasgow - a host city struggling to keep the politics out of its celebration of sport
Out in the cold: A writer spends a night on the streets and hears the stories of the homeless

A writer spends a night on the streets

Rough sleepers - the homeless, the destitute and the drunk - exist in every city. Will Nicoll meets those whose luck has run out
Striking new stations, high-speed links and (whisper it) better services - the UK's railways are entering a new golden age

UK's railways are entering a new golden age

New stations are opening across the country and our railways appear to be entering an era not seen in Britain since the early 1950s
Conchita Wurst becomes a 'bride' on the Paris catwalk - and proves there is life after Eurovision

Conchita becomes a 'bride' on Paris catwalk

Alexander Fury salutes the Eurovision Song Contest winner's latest triumph
Pétanque World Championship in Marseilles hit by

Pétanque 'world cup' hit by death threats

This year's most acrimonious sporting event took place in France, not Brazil. How did pétanque get so passionate?
Whelks are healthy, versatile and sustainable - so why did we stop eating them in the UK?

Why did we stop eating whelks?

Whelks were the Victorian equivalent of the donor kebab and our stocks are abundant. So why do we now export them all to the Far East?
10 best women's sunglasses

In the shade: 10 best women's sunglasses

From luxury bespoke eyewear to fun festival sunnies, we round up the shades to be seen in this summer
Germany vs Argentina World Cup 2014: Lionel Messi? Javier Mascherano is key for Argentina...

World Cup final: Messi? Mascherano is key for Argentina...

No 10 is always centre of attention but Barça team-mate is just as crucial to finalists’ hopes
Siobhan-Marie O’Connor: Swimmer knows she needs Glasgow joy on road to Rio

Siobhan-Marie O’Connor: Swimmer needs Glasgow joy on road to Rio

18-year-old says this month’s Commonwealth Games are a key staging post in her career before time slips away
The true Gaza back-story that the Israelis aren’t telling this week

The true Gaza back-story that the Israelis aren’t telling this week

A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
A History of the First World War in 100 Moments: The German people demand an end to the fighting

A History of the First World War in 100 Moments

The German people demand an end to the fighting
New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

New play reveals what Oscar Wilde said at trials

For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
Can scientists save the world's sea life from

Can scientists save our sea life?

By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

Richard III review

Martin Freeman’s psychotic monarch is big on mockery but wanting in malice