Danny Rogers

Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group

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Global advertising doesn't work. It glides past people

On Friday I moderated a road-blocked seminar with the global ad industry's two biggest rock stars, Sir John Hegarty and David Droga. Hegarty (nearly 70 now) still chairs the agency he founded, BBH and the Australian, Droga (45) runs the Droga5 network from New York.

Will British Airways go for the classic or the upstart?

The airliner is considering which of two very different ad agencies it will employ

No pound signs: The John Lewis television ad is cuddly, cosy and ruthlessly efficient

The buzz around the new Christmas John Lewis advert is justified

This is not only the result of brilliant PR, but of a consistently excellent approach to its advertising

Danny Rogers: Women are finally taking over from the Mad Men

The recent Media360 conference in London was an eye-opener, but in a different way from usual.

Adland today favours the ‘Mad Women’

A look around this year's Media360 conference showed there's been an incredible turnaround in the traditionally laddish world of commercial media

Danny Rogers on PR and advertising: Trust is easy to lose – and hard to regain

When the PR agency Edelman published its annual Trust Barometer – a major global study – last month, it discovered that only one in five people believed a business leader would tell the truth when confronted with a “difficult” issue.

Danny Rogers on PR and advertising: Malign force could save the economy

Advertising is often seen as a malign force. It can interrupt your favourite TV show. It tries to sell you stuff you can't afford. It has created a strange species of men in large glasses, driving flash cars.

Danny Rogers on PR: Coke weighs in on the US obesity drive

Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.

Danny Rogers on PR: Pay day for other golden Olympic stars

Still glowing from their plaudits and New Year's honours, the marketing and communications executives behind the London 2012 Olympics are starting to find new jobs.

Danny Rogers on PR: Want a PR challenge? Try Barclays

So who has the toughest job in PR going into 2013? In years past the gong regularly went to the communications director of British Airways, an airline with a historic adeptness for shooting itself in the foot, from disputes with staff to ridiculous tailfins. But these days, BA is avoiding turbulence, with sure-footed boss Willie Walsh even threatening to give PRmeister Sir Richard Branson a “knee in the groin”. Hence current PR supremo Paul Marston can afford to feel relatively relaxed over the festive season. BA's challenge, after a stellar sponsorship of the Olympics, will be creating an equivalent buzz during 2013.

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