Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group
10 June 2013 12:00 AM
The recent Media360 conference in London was an eye-opener, but in a different way from usual.
09 June 2013 05:09 PM
A look around this year's Media360 conference showed there's been an incredible turnaround in the traditionally laddish world of commercial media
18 February 2013 12:00 AM
When the PR agency Edelman published its annual Trust Barometer – a major global study – last month, it discovered that only one in five people believed a business leader would tell the truth when confronted with a “difficult” issue.
04 February 2013 01:10 PM
Advertising is often seen as a malign force. It can interrupt your favourite TV show. It tries to sell you stuff you can't afford. It has created a strange species of men in large glasses, driving flash cars.
21 January 2013 10:15 AM
Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.
07 January 2013 12:08 PM
Still glowing from their plaudits and New Year's honours, the marketing and communications executives behind the London 2012 Olympics are starting to find new jobs.
27 December 2012 12:51 PM
So who has the toughest job in PR going into 2013? In years past the gong regularly went to the communications director of British Airways, an airline with a historic adeptness for shooting itself in the foot, from disputes with staff to ridiculous tailfins. But these days, BA is avoiding turbulence, with sure-footed boss Willie Walsh even threatening to give PRmeister Sir Richard Branson a “knee in the groin”. Hence current PR supremo Paul Marston can afford to feel relatively relaxed over the festive season. BA's challenge, after a stellar sponsorship of the Olympics, will be creating an equivalent buzz during 2013.
10 December 2012 10:03 AM
To condemn Starbucks' belated decision to pay more UK tax as a “PR stunt” – as many have been doing – is to misunderstand how companies think.
26 November 2012 10:37 AM
With just weeks until the winter solstice, dark rumours came like icy gusts. There is isolated talk of chill winds blowing through the PR industry.
12 November 2012 10:22 AM
Gambling, misogyny, homosexuality were the themes around a major appointment last week. But this wasn't about an England football captain. It was a new Archbishop of Canterbury.
The sickening truth about food banks that the Tories don't want you to know
Katie Hopkins on LBC: Listen to caller taking The Sun columnist to task over migrant comments
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
Rupert Murdoch berated Sun journalists for not doing enough to attack Ed Miliband and stop him winning the general election
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- 2 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 3 How to turn off/stop 'seen by' on Facebook: Disable it to make your chats seem less passive aggressive
- 4 'We're not heroes, just tourists': Swedish police officers on holiday stop vicious assault on New York subway
- 5 Buckingham Palace guard who attacked passers-by in 'most most violent piece of CCTV footage' police officer had seen walks free