Danny Rogers

Danny Rogers is editor of Campaign magazine and editor-in-chief of Brand Republic Group

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Danny Rogers on PR: Coke weighs in on the US obesity drive

Coca-Cola is trying to stop Americans getting fat. Spot the irony in that sentence. But some truth lies therein. Last week Coke launched its first “anti-obesity” advertising campaign, with a two-minute TV commercial on mainstream news channels, followed by another ad during American Idol.

Danny Rogers on PR: Pay day for other golden Olympic stars

Still glowing from their plaudits and New Year's honours, the marketing and communications executives behind the London 2012 Olympics are starting to find new jobs.

Danny Rogers on PR: Want a PR challenge? Try Barclays

So who has the toughest job in PR going into 2013? In years past the gong regularly went to the communications director of British Airways, an airline with a historic adeptness for shooting itself in the foot, from disputes with staff to ridiculous tailfins. But these days, BA is avoiding turbulence, with sure-footed boss Willie Walsh even threatening to give PRmeister Sir Richard Branson a “knee in the groin”. Hence current PR supremo Paul Marston can afford to feel relatively relaxed over the festive season. BA's challenge, after a stellar sponsorship of the Olympics, will be creating an equivalent buzz during 2013.

Danny Rogers on PR: A perceptive move by Starbucks to regain trust

To condemn Starbucks' belated decision to pay more UK tax as a “PR stunt” – as many have been doing – is to misunderstand how companies think.

Danny Rogers on PR: Chill winds fail to take heat out of Britain

With just weeks until the winter solstice, dark rumours came like icy gusts. There is isolated talk of chill winds blowing through the PR industry.

Danny Rogers on PR: How to detoxify the CofE brand?

Gambling, misogyny, homosexuality were the themes around a major appointment last week. But this wasn't about an England football captain. It was a new Archbishop of Canterbury.

Danny Rogers on PR: A scandal not only of the BBC's making

“This is the worst crisis in 50 years at the BBC”. That was the splash headline of this newspaper exactly a week ago. It was a direct quote from John Simpson, the BBC's foreign editor. It now looks like hyperbole.

Danny Rogers on PR: Firms' rapid response to major crises

The travel industry, by its very nature, has its fair share of crises. Planes can crash land, holiday operators fail and, worse, in January this year one of its biggest cruise ships, Costa Concordia sank with tragic loss of life.

Danny Rogers on PR: The still small voice of the comms expert

A majority of FTSE 100 firms still do not have a communications expert on their executive board.

Danny Rogers on PR: Obama has the edge on social media

A business trip to New York last week was a stark reminder of the comparatively anaemic nature of strategic communications in Britain at the moment.

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