Peter York

York is an author, broadcaster, journalist, management consultant and cultural commentator. He was Style Editor of Harpers and Queen for ten years and he co-authored The Sloane Ranger Handbook in the 1980

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Crease is the word if you live on the street

Some commercials are obviously going to win prizes. They're simple, clever and made on a shoestring. They're made for good causes – charities, public sector campaigns. And they're the ones that have design values, meaning they appeal to the design types that judge these competitions.

Column One: Farewell - but, oh, how you spoiled us, Mr Ambassador

HOW DID they ever tell him? How did they tell Signor Ferrero, the eponymous octogenarian head of the Italian sweetie-maker Ferrero Rocher, that Brits - some of them at least - laughed at his television advertising; that they thought it was vulgar, Eighties, OTT. Did they ever tell him?

NOW THAT'S WHAT I CALL ADVERTISING

No creative discipline is so quintessentially of our time as advertising; and no industry is more practised in the arts of self-congratulation. What, then, could be more fitting than for Peter York, doyen of advertising commentators, to mark the approaching end of the 20th century by selecting his 20 favourite advertisements?

Peter York on ads: It's the cat's whiskers; NO 284: KISS FM

A good modern radio station can turn an office Hitler into a complete pussycat. Oh, those mad rhythms; they can make a decent man lose control, "when the rhythm starts to play, move with me, make me sway". Particularly if he's a manager with a moustache who looks like a cross between Leonard Rossiter and one of Hale and Pace - heavy, beefy, porky, made of pies, wretched home life, angry with his wife.

Peter York on ads No 280 Natwest Bank: A bank that helps you get out of the ant hill

The clearing banks have a problem; no one knows who they are or what they're for any longer. Yet they make supernormal-sounding profits in good times, and it's resented. Any business from outside banker-land that people like or trust or find interesting - M & S, Virgin, Tesco - finds itself able to attract significant chunks of "ordinary" domestic- banking business away from them pretty easily. The banks really are faceless and brandless.

Essay: Don't know about art? They know what you like

Thames and Hudson is 50 this year, and has good cause for celebration.

Peter York on Ads: A wonderful gift from 'Sliding Doors'

NO 277: BT'S ONE-PHONE
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