Peter York

York is an author, broadcaster, journalist, management consultant and cultural commentator. He was Style Editor of Harpers and Queen for ten years and he co-authored The Sloane Ranger Handbook in the 1980

i Newspaper
 
TheIPaper
The Independent around the web

Peter York on Ads No 273: Canderel: They rob the Fifties in such sweet style

Advertisers have robbed the Fifties blind. The low Fifties, that is: primeval youth culture; the golden years of rock and roll; every kind of kitsch Americana and every kind of old newsreel from Mr Cholmondley- Warner's cod Public Education films to Deep South front porch life. But they haven't, until now, really tapped the Golden Age High Fifties, the world of American photographers and movie-makers who took the best of everything for their settings in the search for elegance. I'm thinking Richard Avedon, Suzi Parker, Babe Paley, Audrey Hepburn in Breakfast at Tiffany's. And I'm thinking about the advertising that evoked that world for American glossy magazines. Those models, impossibly tall, hatted, gloved and pearled who presented new miracle fibres from Du Pont and new appliances from Westinghouse by twisting themselves into weird attenuated positions, one leg behind the other, one long-gloved arm outstretched in amazement like very posh magicians' assistants.

Peter York on ads: Not potty enough

NO 272: TANGO

The Critics-Peter York On Ads: Lost in Piccadilly with WPC Barking

NO 271: MERCEDES A-CLASS

PETER YORK ON ADS: Screaming all the way to the check-out: NO 269: LEVI'S DOCKERS

Spy cameras are so ubiquitous that they're the basis of a whole new genre of cheap television - very cheap television. The favourite form, of course, is crime programming. And what crime on video suggests is that that type of criminal is pretty idiotic and inclined to hysteria. But somehow those muddy, jerky images of hopeless - and therefore quite frightening - people doing chaotic things are so banal, cheap and sad that it was just a matter of time before a clever, smart advertiser used them for something fashiony.

Peter York on Ads: Trailer trash triumphs

NO 263: BAD IDEA JEANS

Television: Peter York on ads No 262: Adidas: Wrong track for trainers

The price of cool is eternal vigilance! Advertisers with a young audience play a difficult game, constantly having to update their advertising and demonstrate their knowledge of new people, new looks and new music, but still maintain a "consistent attitude".

Peter York On Ads No 261: Heat: Hot stuff, but is it in vain?

Spontaneous combustion is the sort of thing that happens to Americans in the emptier parts of California, like alien abduction. No one quite knows why housewives and handymen get reduced to a few blackened embers. Is it inner turbulence caused by Hoddle-style, reincarnated sin? Is it a side-effect of nuclear-power generation or New Age medicine? Whatever, it sounds wonderful and very filmic.
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Day In a Page

Save the tiger: The day America’s love of backyard tigers led to a horrific bloodbath

The day America’s love of backyard tigers led to a horrific bloodbath

With only six per cent of the US population of these amazing big cats held in zoos, the Zanesville incident in 2011 was inevitable
Samuel Beckett's biographer reveals secrets of the writer's time as a French Resistance spy

How Samuel Beckett became a French Resistance spy

As this year's Samuel Beckett festival opens in Enniskillen, James Knowlson, recalls how the Irish writer risked his life for liberty and narrowly escaped capture by the Gestapo
We will remember them: relatives still honour those who fought in the Great War

We will remember them

Relatives still honour those who fought in the Great War
Star Wars Episode VII is being shot on film - and now Kodak is launching a last-ditch bid to keep celluloid alive

Kodak's last-ditch bid to keep celluloid alive

Director J J Abrams and a few digital refuseniks shoot movies on film. Simon Usborne wonders what the fuss is about
Once stilted and melodramatic, Hollywood is giving acting in video games a makeover

Acting in video games gets a makeover

David Crookes meets two of the genre's most popular voices
Could our smartphones soon be diagnosing diseases via Health Kit and Google Fit?

Could smartphones soon be diagnosing diseases?

Health Kit and Google Fit have been described as "the beginning of a health revolution"
Ryanair has turned on the 'charm offensive' but can we learn to love the cut-price carrier again?

Can we learn to love Ryanair again?

Four recent travellers give their verdicts on the carrier's improved customer service
Billionaire founder of Spanx launches range of jeans that offers

Spanx launches range of jeans

The jeans come in two styles, multiple cuts and three washes and will go on sale in the UK in October
10 best over-ear headphones

Aural pleasure: 10 best over-ear headphones

Listen to your favourite tracks with this selection, offering everything from lambskin earmuffs to stainless steel
Commonwealth Games 2014: David Millar ready to serve up gold for his beloved Scotland in the end

Commonwealth Games

David Millar ready to serve up gold for his beloved Scotland in the end
UCI Mountain Bike World Cup 2014: Downhill all the way to the top for the Atherton siblings

UCI Mountain Bike World Cup

Downhill all the way to the top for the Atherton siblings
Save the tiger: The animals bred for bones on China’s tiger farms

The animals bred for bones on China’s tiger farms

The big cats kept in captivity to perform for paying audiences and then, when dead, their bodies used to fortify wine
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK

A former custard factory, a Midlands bog and a Leeds cemetery

Introducing the top 50 hidden spots in Britain
Ebola epidemic: Plagued by fear

Ebola epidemic: Plagued by fear

How a disease that has claimed fewer than 2,000 victims in its history has earned a place in the darkest corner of the public's imagination
Chris Pratt: From 'Parks and Recreation' to 'Guardians of the Galaxy'

From 'Parks and Recreation' to 'Guardians of the Galaxy'

He was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star