Peter York

York is an author, broadcaster, journalist, management consultant and cultural commentator. He was Style Editor of Harpers and Queen for ten years and he co-authored The Sloane Ranger Handbook in the 1980

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Peter York on Ads No 273: Canderel: They rob the Fifties in such sweet style

Advertisers have robbed the Fifties blind. The low Fifties, that is: primeval youth culture; the golden years of rock and roll; every kind of kitsch Americana and every kind of old newsreel from Mr Cholmondley- Warner's cod Public Education films to Deep South front porch life. But they haven't, until now, really tapped the Golden Age High Fifties, the world of American photographers and movie-makers who took the best of everything for their settings in the search for elegance. I'm thinking Richard Avedon, Suzi Parker, Babe Paley, Audrey Hepburn in Breakfast at Tiffany's. And I'm thinking about the advertising that evoked that world for American glossy magazines. Those models, impossibly tall, hatted, gloved and pearled who presented new miracle fibres from Du Pont and new appliances from Westinghouse by twisting themselves into weird attenuated positions, one leg behind the other, one long-gloved arm outstretched in amazement like very posh magicians' assistants.

Peter York on ads: Not potty enough

NO 272: TANGO

The Critics-Peter York On Ads: Lost in Piccadilly with WPC Barking

NO 271: MERCEDES A-CLASS

PETER YORK ON ADS: Screaming all the way to the check-out: NO 269: LEVI'S DOCKERS

Spy cameras are so ubiquitous that they're the basis of a whole new genre of cheap television - very cheap television. The favourite form, of course, is crime programming. And what crime on video suggests is that that type of criminal is pretty idiotic and inclined to hysteria. But somehow those muddy, jerky images of hopeless - and therefore quite frightening - people doing chaotic things are so banal, cheap and sad that it was just a matter of time before a clever, smart advertiser used them for something fashiony.

Peter York on Ads: Trailer trash triumphs

NO 263: BAD IDEA JEANS

Television: Peter York on ads No 262: Adidas: Wrong track for trainers

The price of cool is eternal vigilance! Advertisers with a young audience play a difficult game, constantly having to update their advertising and demonstrate their knowledge of new people, new looks and new music, but still maintain a "consistent attitude".

Peter York On Ads No 261: Heat: Hot stuff, but is it in vain?

Spontaneous combustion is the sort of thing that happens to Americans in the emptier parts of California, like alien abduction. No one quite knows why housewives and handymen get reduced to a few blackened embers. Is it inner turbulence caused by Hoddle-style, reincarnated sin? Is it a side-effect of nuclear-power generation or New Age medicine? Whatever, it sounds wonderful and very filmic.

Day In a Page

The true Gaza back-story that the Israelis aren’t telling this week

The true Gaza back-story that the Israelis aren’t telling this week

A future Palestine state will have no borders and be an enclave within Israel, surrounded on all sides by Israeli-held territory, says Robert Fisk
A History of the First World War in 100 Moments: The German people demand an end to the fighting

A History of the First World War in 100 Moments

The German people demand an end to the fighting
New play by Oscar Wilde's grandson reveals what the Irish wit said at his trials

New play reveals what Oscar Wilde said at trials

For a century, what Wilde actually said at his trials was a mystery. But the recent discovery of shorthand notes changed that. Now his grandson Merlin Holland has turned them into a play
Can scientists save the world's sea life from

Can scientists save our sea life?

By the end of the century, the only living things left in our oceans could be plankton and jellyfish. Alex Renton meets the scientists who are trying to turn the tide
Richard III, Trafalgar Studios, review: Martin Freeman gives highly intelligent performance

Richard III review

Martin Freeman’s psychotic monarch is big on mockery but wanting in malice
Hollywood targets Asian audiences as US films enjoy record-breaking run at Chinese box office

Hollywood targets Asian audiences

The world's second biggest movie market is fast becoming the Hollywood studios' most crucial
Grindr founder Joel Simkhai: 'I've found love on my dating app - and my mum keeps trying to hook me up!'

Grindr founder Joel Simkhai: 'I've found love on my dating app'

Five years on from its launch and Grindr is the world's most popular dating app for gay men. Its founder Joel Simkhai answers his critics, describes his isolation as a child
Autocorrect has its uses but it can go rogue with embarrassing results - so is it time to ditch it?

Is it time to ditch autocorrect?

Matthew J X Malady persuaded friends to message manually instead, but failed to factor in fat fingers and drunk texting
10 best girls' summer dresses

Frock chick: 10 best girls' summer dresses

Get them ready for the holidays with these cool and pretty options 
Westminster’s dark secret: Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together

Westminster’s dark secret

Adultery, homosexuality, sadomasochism and abuse of children were all seemingly lumped together
A History of the First World War in 100 Moments: Dulce et decorum est - a life cut short for a poet whose work achieved immortality

A History of the First World War in 100 Moments

Dulce et decorum est: a life cut short for a poet whose work achieved immortality
Google tells popular music website to censor album cover art in 'sexually explicit content' ban

Naked censorship?

The strange case of Google, the music website and the nudity take-down requests
Howzat! 8 best cricket bats

Howzat! 8 best cricket bats

As England take on India at Trent Bridge, here is our pick of the high-performing bats to help you up your run-count this summer 
Brazil vs Germany World Cup 2014 comment: David Luiz falls from leader figure to symbol of national humiliation

David Luiz falls from leader figure to symbol of national humiliation

Captain appears to give up as shocking 7-1 World Cup semi-final defeat threatens ramifications in Brazil