Peter York

York is an author, broadcaster, journalist, management consultant and cultural commentator. He was Style Editor of Harpers and Queen for ten years and he co-authored The Sloane Ranger Handbook in the 1980

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Television ads number 257: club 18-30: What makes a Greek lad go bad?

Peter York on ads number 257: club 18-30

OFFscript but ONmessage

PETER YORK ON ADS NUMBER 256: ONDIGITAL

Right of Reply: Peter York

The social critic responds to a piece by Anne McElvoy on his research

A bloke, but not as we know him

PETER YORK ON ADS NUMBER 254: GRANADA TV

PETER YORK ON ADS NO 252: V-TECH: Children who love chips

We all want children to be computer literate don't we? Children themselves want to be sufficiently computer literate to engage in Mortal Kombat, chat with their friends on the internet and show off. Their parents want them to be modern and get good jobs. And the Prime Minister has put IT for schools very high on his priorities.

Television: Fun on the back of a cow

PETER YORK ON ADS NO 251: AMBROSIA

Peter York on Ads: No 24 Cellnet: These slackers are completely phoney

Modern dilemmas, contemporary conundra, don't you just love 'em? Cellnet puts them centre stage in its new campaign aimed at the younger, less established type of person (The reality of mobile telephony, meanwhile, is a target market of 10-year old joy-riding arsonists).

Wright's ad for One-to-One is right on

PETER YORK ON ADS NO 249: ONE-2-ONE

Television: Let's chuck out the stuffy morals too

PETER YORK ON ADS NO 247: IKEA

Peter York on ads - No 246: Heineken

How refreshing, how Heineken, to see a well-made, traditional, narrative commercial again. I'm not saying only Heineken has this effect, but the crafted playlet with the unities of time and space observed, proper dialogue and a strong pay-off line is much rarer now. (The current McCain Oven Chips with the deceitful boyfriend is another survivor into the age of special effects, directors' tone poems and other, faster things.)
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