Peter York

York is an author, broadcaster, journalist, management consultant and cultural commentator. He was Style Editor of Harpers and Queen for ten years and he co-authored The Sloane Ranger Handbook in the 1980

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Peter York on ads - No 246: Heineken

How refreshing, how Heineken, to see a well-made, traditional, narrative commercial again. I'm not saying only Heineken has this effect, but the crafted playlet with the unities of time and space observed, proper dialogue and a strong pay-off line is much rarer now. (The current McCain Oven Chips with the deceitful boyfriend is another survivor into the age of special effects, directors' tone poems and other, faster things.)

Peter York On Ads No 244: Brylcreem

Will we ever forgive David Beckham? I say "we" in the vaguest of ways, of course, since although I want England to win anything going, I have no substantive interest in football (I'm the last middle-class person left alive who doesn't support a team).

Television & radio: No beige, just two easy steps

PETER YORK ON ADS NO 243: APPLE IMAC

Peter York on ads No: 240: BT: Embarrassment of elephantine proportions

Why do we have to look at elephants copulating? Well, we don't. Viewers watching the new "tell someone about it" BT commercial only see a family group watching this courtship and consummation. It's apparently shot from behind the TV screen in a modest house, looking at a large family audience: Mum, Dad, Gran, late-teen sister, and an early-teen brother, sitting on the floor, arm in a sling.

Wham bam, thank you Glam!

David Bowie fell to Earth and Bryan Ferry found 'penthouse perfection': it was 1972, it was Glam Rock ... and Peter York was there

It's a whitewash

PETER YORK ON ADS: No 231; PERSIL TABLETS

PETER YORK ON ADS: No 228: MICROSOFT WINDOWS

We can be modern, just for one day

I'm watersweeping with joy

PETER YORK ON ADS: No 227: WATERSWEEP

On the job, in the bath

PETER YORK ON ADS: No 226: VW PASSAT

ARTS: Daring to be boring

PETER YORK ON ADS: No 225: AXA
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