Peter York

York is an author, broadcaster, journalist, management consultant and cultural commentator. He was Style Editor of Harpers and Queen for ten years and he co-authored The Sloane Ranger Handbook in the 1980

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Peter York on ads: The Sun - A land of hope and fat blokes

THE Daily Mirror used to say "Forward with the People" under its name. When Maxwell took over, this became "Forward with Britain". And now, the Sun's particular construction is "dedicated to the people of Britain". And it's a powerfully affecting tale of real people, in black-and-white.

PETER YORK ON ADS: No 218: PIZZA HUT: Ruud and cheeky does it

ANYONE WHO had a heart - and advertising creatives are all heart - also had a soft spot for that Jamaican-via-Harlesden "rude boy" music of the late 1960s. It was a key element in Two-Tone, a kind of race memory. It's only natural that someone was longing for a pretext to use it in a commercial. A swift response to Ruud Gullitt's sacking from Chelsea gave the Pizza Hut people their excuse. Ruud = Rude, meaning Rudee, and don't those lovely old words fit just perfectly: "Stop your messing around,/ Better think of your future/ ... Time you straightened right out/ With problem in town/ ... A message to you Rudee ..."

Black and white and Red all over

PETER YORK ON ADS

Why not just ring 999?

PETER YORK ON ADS: No 214: READER'S DIGEST

'ADVERTISERS REALLY LIKE MEETING STARS'

Peter York explains why admen are prepared to pay pounds 400,000 and upwards to get their product identified with the most 'credible' face or voice

Peter York on Ads: No 212: L'Oreal Recital - So will my hair go violet too?

L'OREAL'S "because I'm worth it" is one of the great lines of American womanism, fit to rank alongside "If I only have one life, let me live it as a blonde." It features in a number of L'Oreal commercials, and I imagine they'll be using it for a while yet, so accurately does it reflect the mood of the world's largest hair-colourant market - somewhere between Oprah, therapy and Goldiggers of 1933. American women have been told they have an interesting package of rights.

Peter York on ads: No 211: McDonald's - They really get my goatee

WE ALL KNOW the New Interior Design: a bit of Minimal, flat planes of colour, a lot of white, and very big, as in R for Restaurant. And we sort of know the designers who do it - bald or cropped, stubbled or goateed. Advertising hasn't been featuring this interior-design look that much - though the hipper advertising agencies all have it in their reception areas.

ARTS: PETER YORK ON ADS: When all a woman wants is a quickie

No 210: SOMERFIELD

Peter York on Ads: No 200 Daewoo Nirvana - I like morphing in my car

DAEWOO (or, as we've been taught to say it, Dayoo), the Korean car-maker, markets its unremarkable cars in singular ways. The commercial for the new estate is all in grey. With its Claymation figure-people and plinky xylophone jazzish music, it looks like one of those Euro art-film shorts that modern people love to spoof. And it also involves morphing - in this case, applied to clay, causing it to boil and bubble in a most diverting way, making it look like brain tissue.

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