Chinese company wins the 'grand prix' of Green Awards
Saturday 04 December 2010
The fifth annual Green Awards honored companies from around the world that communicated the importance of corporate social responsibility, sustainable development and ethical practices in any sector across any marketing discipline.
This year's event was the first time that the awards have invited companies from around the world to participate and culminated in an awards ceremony at the Natural History Museum in London on December 2.
The awards are divided into 16 categories including "best green educational project," "best green product innovation" and "best green charity," and a Grand Prix award is also given to one overall winner.
This year the Grand Prix was awarded to Chinese company the China Environmental Protection Agency due to its campaign created by DDB China that urged people to drive less and walk more. The campaign involved placing a giant canvas featuring a leafless tree across a pedestrian crossing. On each side of the crossing were sponges soaked in green paint, and as pedestrians crossed the road they would step on the sponges, thereby creating "leafy" footprints on the tree. Though the campaign addressed the issues of pollution levels in China's cities, which is some of the worst in the world, its message is globally applicable.
The award winning video can be watched online at: http://www.youtube.com/watch?v=ia1CaD2AjNE.
Other winners included Morrison's supermarkets for their educational campaign Let's Grow, which encouraged children to grow their own fruit and vegetables; the International Advertising Agency for the Hopenhagen campaign, which attempted to foster global awareness of climate change issues; and Toyota Sweden AB for its Glass of Water campaign, which encourages drivers to analyze their driving habits and drive more fuel efficiently.
Earlier this year the winners of the European Business Awards for the Environment were announced on June 2. The awards have four categories - products, international co-operation, management and process - each rewarding companies that pioneer green business practices.
Information and a list of all the Green Award Winners can be found at: http://www.greenawards.co.uk/2010_winners
More information about Morrison's Let's Grow campaign is available at: http://www.morrisons.co.uk/LetsGrow/
More information about Toyota's Glass of Water campaign is available at: http://www.aglassofwater.org/en
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