Best fashion label: Minna
Saturday 17 April 2010
I nominated Minna Hepburn and her ethical clothing collection because the Finnish-born designer ticks so many boxes, not just ethically but on the style front as well. I've always loved vintage and I like a good "story" in my clothes – and you get that in her use of lace and antique fabrics. She has a transparent production process, and uses organic materials. There's a romantic, old-fashioned feel but also a modern approach to production and sustainability.
Minna's philosophy is inspiring, especially for a young designer. As a model, I know how tough it is to get started in the fashion industry. She's a role model not only for ethical fashion designers but for fashion in general.
The time is coming when clothing can stop being pigeonholed simply as "ethical", as if that was the only thing worth mentioning. Minna's work stands alongside that of more mainstream designers. My favourite piece from her collection is a cream vintage-lace top with a sash. It's an everyday staple, and I wear it over jeans or as a dress. She's got a good eye for shape and cut, and her childrenswear is beautiful too.
I'm an ambassador for the Fairtrade Foundation, and am about to go to Nepal with People Tree to see a Fairtrade fashion project there. I've always promoted ethical fashion in my own love of vintage and recycling, but in the past year or two there's been a connection between what I wear and my politics and beliefs.
Ethical fashion these days is not just about small businesses – and getting the high street on board gives a boost to the whole fashion industry. There is a huge interest in the journey of a garment now. What happened with food is happening with fashion; we have a more conscious interest in where our clothes are from.
Interview by Holly Williams. For more information, see Minna.co.uk
Dolphins ‘deliberately get high’ on puffer fish nerve toxins by carefully chewing and passing them around
No standstill in global warming: 2014 will be world's hottest year ever
UK wildlife endures roller-coaster year of extreme weather
Snowfalls are now just a thing of the past
New era of cheap oil 'will destroy green revolution'
- 1 The Boy in the Dress, TV review: David Walliams' Boxing Day treat is a celebration of being different
- 2 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 3 Andy Murray takes to Twitter to show off his Christmas jumper
- 4 Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
- 5 Top 10 travel destinations for 2015: From Haiti and Alaska to Namibia and Iceland
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...