Eco labels 'mislead consumers'
Sunday 01 May 2011
The UK is failing to deal with greenwash – the practice of making products sound more environmentally friendly than they really are. The problem arose because government guidelines to ensure "clear, accurate, relevant and verifiable" environmental claims were "non-binding". Ministers last year rejected MPs' calls for "direct intervention" to remove inaccurate and misleading claims. Instead they preferred to rely on eco-labelling schemes sponsored by industry or non-governmental groups.
Transparency International's report says the Advertising Standards Authority has tried to stamp out the worst excesses through tough rulings on clearly bogus claims, but that subtler wording is being deployed.
Greenpeace comes to the aid of Britain's small fishing vessels
Frilled shark: Australian fishermen capture terrifying shark from the deep
Nazi super cows: British farmer forced to destroy half his murderous herd of bio-engineered Heck cows after they try to kill staff
Brazil drought: It's a really dry January in the South American country, with rainfall is at its lowest level since 1930
Letters to a heretic: An email conversation with climate change sceptic Professor Freeman Dyson
- 1 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 4 Tennis fan suing Australian Open organisers for 'failing to shade spectators' during Murray match
- 5 This crazy skiing video will leave you feeling queasy
British Muslim leaders outraged after Eric Pickles says followers of Islam should 'prove their identity'
UK terror fears: My jihadist son returned from Syria mentally scarred – now he is being ignored
Nigel Farage: NHS might have to be replaced by private health insurance
Billy Crystal: 'Stop shoving gay sex scenes in my face'
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...
Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...
£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...
Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...