Supermodel Lily Cole launches rainforest rescue
Thursday 22 October 2009
Model Lily Cole launched a campaign yesterday to save one billion trees in the Amazon rainforest.
The Cambridge University student, 21, was in Kew Gardens, south west London, to promote the Sky Rainforest Rescue campaign, a project aimed at preserving more than three million hectares of trees in Acre, north west Brazil.
The three-year scheme, run by broadcaster Sky with the conservation body WWF, working with the state government of Acre, aims to provide economic incentives for local communities to preserve the rainforest.
Almost all - 90 per cent - of the region is covered by dense tropical and bamboo forest and is home to species including jaguars, pink river dolphins, scarlet macaws, howler monkeys and giant otters.
Sky and WWF have called for donations to the campaign with every £10 helping to save 500 trees.
The broadcaster said it would match donations to the campaign pound for pound, up to a joint target of £4 million to get the project under way.
Cole said: "It's hard to appreciate the importance of the rainforest because it seems so far away but it's vital to the survival of the planet as we know it.
"The destruction of the rainforest is having a huge impact on our climate and on the millions of animal and plant species and the millions of people who live there.
"It's important we act now, so help make a difference by donating just £10 and help save 500 trees."
Diving in at the deep end is no excuse for shirking the style stakes
Britain 'faces blackouts' unless green balance improves, leading engineer warns
Discovered - a species of rat as big as a cat
The top 10 weirdest animal mating rituals
The ugliest animals on earth: Blobfish, axolotl and proboscis monkey battle it out to be named least attractive beast
Snowfalls are now just a thing of the past
- 1 Why I'm on the brink of burning my Israeli passport
- 2 Japanese plant experts produce 10,000 lettuce heads a day in LED-lit indoor farm
- 3 War is war: Why I stand with Israel
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
£70000 per annum: Harrington Starr: Information Security Manager (ISO 27001, A...
£30000 - £45000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...
£60000 - £80000 per annum + Benefits + Bonus: Harrington Starr: C# Integration...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...