Supermodel Lily Cole launches rainforest rescue
Thursday 22 October 2009
Model Lily Cole launched a campaign yesterday to save one billion trees in the Amazon rainforest.
The Cambridge University student, 21, was in Kew Gardens, south west London, to promote the Sky Rainforest Rescue campaign, a project aimed at preserving more than three million hectares of trees in Acre, north west Brazil.
The three-year scheme, run by broadcaster Sky with the conservation body WWF, working with the state government of Acre, aims to provide economic incentives for local communities to preserve the rainforest.
Almost all - 90 per cent - of the region is covered by dense tropical and bamboo forest and is home to species including jaguars, pink river dolphins, scarlet macaws, howler monkeys and giant otters.
Sky and WWF have called for donations to the campaign with every £10 helping to save 500 trees.
The broadcaster said it would match donations to the campaign pound for pound, up to a joint target of £4 million to get the project under way.
Cole said: "It's hard to appreciate the importance of the rainforest because it seems so far away but it's vital to the survival of the planet as we know it.
"The destruction of the rainforest is having a huge impact on our climate and on the millions of animal and plant species and the millions of people who live there.
"It's important we act now, so help make a difference by donating just £10 and help save 500 trees."
Dolphins ‘deliberately get high’ on puffer fish nerve toxins by carefully chewing and passing them around
Disappearing world: Global warming claims tropical island
Plastic rubbish heaps at sea pose bigger threat to Earth than climate change, claims ocean expert
Silence to mark the 100th anniversary of the death of last ever passenger pigeon
The top 10 weirdest animal mating rituals
- 1 Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
- 2 Emma Watson on Jennifer Lawrence naked photo leak: 'Even worse than seeing women's privacy violated is reading the comments'
- 3 Saudis risk new Muslim division with proposal to move Mohamed’s tomb
- 4 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 5 Mexican woman becomes world’s 'oldest person' at 127
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ashya King: 'Cruel NHS has not given us the treatment we need', says father of five-year-old with brain tumour who fled to Spain
£21000 - £35000 per annum: Randstad Education Cambridge: Secondary teachers ne...
Negotiable: Randstad Education Sheffield: Primary PPA Teachers required for wo...
£21000 - £35000 per annum: Randstad Education Cambridge: Maths teachers requir...
£35000 - £38000 per annum + benefits: Ashdown Group: Executive Assistant/Event...