Harrison Ford helps launch 'green' Facebook game
Thursday 10 March 2011
Movie star and now vice chairman of Conservation International, Harrison Ford lent his support to the development of 'green' Facebook game Ecotopia.
The Facebook game, due to be launched on April 4, was developed by independent games company Talkie, in collaboration with not-for-profit organization Conservation International - for which Harrison Ford is vice president of the board of directors.
Conservation International ( http://www.conservation.org ) run ecologically beneficial projects, in cooperation with local agencies throughout the world; for example the organization works in partnerships with 'The State of The World's Sea Turtles' (SWoT) to protect these marine animals around the world.
Ecotopia will be free to play and is themed around the idea of sustainable development. Players begin the game with a dirty, uninhabitable environment which they must then transform into a sustainable utopia by completing in-game missions.
Much like other Facebook games such as FarmVille, players can visit other players' virtual cities in order to perform helpful actions.
The Ecotopia Facebook page can be found here.
Ecotopia is not the first game to claim to be raising environmental awareness via Facebook - in November environmental organization Dosomething.org announced the launch of the Facebook game eMission.
eMission, available here, places players in a costal environment where they have to build and maintain a sustainable habitat capable of supporting wildlife.
The game allows players to progress through the game by completing virtual missions but also rewards gamers for their real-world environmental actions, such as recycling, after verification by the gamers' Facebook friends.
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