Mysterious online environmental campaign builds buzz
Monday 11 July 2011
Environmental group Greenpeace is creating an online buzz for its new campaign with a series of tweets directing followers to a single-page website.
The official Greenpeace Twitter account ( @Greenpeace) has sent a series of messages over the past few weeks each with the hashtag XM3N and each directing users to a new website under the Greenpeace domain with the banner "The World Needs You"; a specialized campaign account ( @X_M3N) is also being used by Greenpeace.
On July 11 the organization heightened the buzz by publishing a link to the website on Greenpeace's Facebook page and attracted nearly 500 'likes' in two hours.
The single-page website features images of mannequins bearing the Chinese symbol for water - ? 'Shui' - in famous locations around the world. Visitors to the site are then encouraged to support the water-related, but as-of-yet unspecified campaign by making the symbol their profile picture on social networks.
Over the last few months Greenpeace has run a number of social media campaigns including one aimed at carmaker Volkswagen that involved a re-make of the company's commercial " The Force"; Mattel was also targeted via a series of spoof interviews with Barbie's companion Ken accusing the toy manufacturer of deforestation. Videos from both these campaigns went viral shortly after being launched.
Major international environmental organizations on Twitter include:
WWF - http://twitter.com/#!/WWF
Greenpeace - http://twitter.com/#!/Greenpeace
UNEP (United Nations Environment Program) - http://twitter.com/#!/UNEPandYou
Friends of the Earth - http://twitter.com/#!/foeint
350.org - http://twitter.com/#!/350
New essay by JK Rowling went live on Pottermore site on Friday
New UK station Russia Today gives a very bizarre view of Britain
Video: Watch the amazing moment a beluga whale gives birth in Chinese aquarium
Global warming ‘will make our winters colder’
UN report: Climate change has permanently ruined farmland the size of France
Ladybirds are invading our houses this autumn, often in their thousands. What's going on?
River Danube: Overfished, overpolluted and with 200 million-year-old species close to extinction - what next for one of Europe's great rivers?
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 3 Woman blinded as a child can see again after hitting her head on a coffee table
- 4 Paul Hollywood: Police asked if I wanted them to arrest Mary Berry for vandalism after she 'defaced' my car
- 5 If you think Russell Brand’s new book is confused, you should read what his critics have to say about it
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Muslims, immigration and teenage pregnancy: British people are ignorant about almost everything
£40000 - £65000 per annum + bonus + benefits + OT: Ampersand Consulting LLP: M...
£22800 - £33600 per annum: Randstad Education Manchester Secondary: The JobAt ...
£22800 - £33600 per annum: Randstad Education Manchester Secondary: Calling al...
£100 - £125 per day: Randstad Education Chelmsford: EYFS Teachers - East Essex...