Tony Hawk and Ziggy Marley address eco-impact of smoking in new video
Friday 22 April 2011
Tony Hawk and Ziggy Marley draw attention to the environmental issues of discarded cigarette butts in a new video released to coincide with Earth Day on April 22.
The video, produced by American Public health organization Legacy, features professional skateboarder Tony Hawk, musician and son of Bob Marley, Ziggy Marley, and a host of other celebrities.
Though smoking is often demonized for its negative effect on health, this video takes a different approach looking instead at the negative environmental effects of cigarettes.
The stars of the video draw parallels between the act of discarding cigarette butts with throwing everyday items such as water bottles, car tires and even guitars on the street; as each item is discarded the video displays the questioning text "Really?"
Discarded cigarette ends have been shown to have toxic effects on natural ecosystems. Research conducted by Legacy and released April 19, found that in 2010 around two million cigarette ends were collected as part of the event International Coast Clean Up and that cigarette butts are the number one littered item in the United States.
The full video, released April 22, is available to watch and share via Facebook at: http://www.facebook.com/video/video.php?v=10150221525048973 .
Other celebrities drawing attention to environmental causes this April include actress Emily Deschanel, from the crime series Bones along with actor Christian Slater who give green lifestyle tips as part of the Fox network's "
Green it. Mean it" campaign (US only). Meanwhile Ellen Page, from the film Juno, has narrated a film about the plight of bees which will be shown as part of the Do Something Reel film festival in the United States.
Now in its 41st year, Earth Day is an international environmental event occurring on April 22 designed to raise awareness of climate change.
This year the organizers behind the event are encouraging business and members of the public to pledge to commit a positive environmental action as part of the Billion Acts of Green campaign. The organizers then intend to present these pledges at the Global Earth Summit in Rio in 2012. More information about the campaign and Earth Day events can be found at: http://www.earthday.org/.
Snowfalls are now just a thing of the past
Church of England threatens to cease BP and Shell investments over climate concerns
Animal Extinction - the greatest threat to mankind
Organic farming can feed the world if done right, scientists claim
Prince William attacks China over 'ignorant craving' for ivory
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...
£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...