Further evidence of our love for all things military is provided by the viewing figures for the week ending 24 June. Channel 4's second most popular programme (after Brookside) was Foreign Legion, which signed up 4.82 million viewers. Marching not far behind with 3.92 million was Stanley Kubrick's Vietnam war film, Full Metal Jacket.
This month sees the 40th anniversary of the conception of the longest- running British TV advertising campaign: the PG Tips chimps. In July 1956, a bright-spark adman was racking his brains for a way to promote Brooke Bond tea when he happened to witness a chimpanzees' tea party on a stroll through London Zoo. A (simian) star was born. Since then, the chimps (above) have featured in more than 100 commercials and been voiced by performers as diverse as Peter Sellers and Kenneth Williams. The 1971 "Mr Shifter" ad - featuring the classic exchange: "Dad, do you know the piano's on my foot?", "You hum it, son, I'll play it." - has made the Guinness Book of Records as the most-shown commerical on British TV, with more than 2,000 screenings. Campaign magazine summed up its success: "Animals. We love 'em all, especially those sweet, furry chimps."Reuse content