9. Elizabeth Arden Untold
This fresh (and surprisingly youthful for Elizabeth Arden) scent strikes a great balance between floral and musky and is a fabulous one to wear every day. It’s the brainchild of Clement Gavvary, who has developed fragrances for Prada, Giorgio Armani and Tom Ford.
£34.50 for 30ml, theperfumeshop.com