What a gem! 6 best online jewellery shops

Whether you're after a pretty piece from an of-the-moment designer or a statement necklace no one else will have, the web is the place to go. We round-up the best e-boutiques for those special finds


When a piece of jewellery's displayed in a shop, surrounded by hundreds of other designs all dazzling you at the same time, it can be hard to pick out the right thing. Take that process online and on the best websites, you're presented with a curated selection of pieces tailored to your budget and style preferences - all in a few clicks.

We've scoured the web to find the best collections on easy-to-use websites that make it that bit simpler to pick up a unique design that you won't see everyone else wearing. Not all are online only, but we think we've come up with a really e-shopper-friendly selection; from London-based fine jewellery specialists Astley Clarke's website to Scandi hipsters & Other Stories' online offering.

Click here to shop now


We think Boticca is hard to beat when it comes to their great range, from all corners of the globe, combined with a really functional website that looks good too. For supporting emerging British talent, you can't go wrong with The Individual for home-grown, affordable pieces. And Astley Clarke gets bonus points for its nifty ring stack design tool.

Shop now

1. Boticca, boticca.com

2. Astley Clarke, astleyclarke.com

3. & Other Stories, stories.com

4. Browns Fashion, brownsfashion.com

5. The Individual, theindividual.co.uk

6. Folksy, folksy.com

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing