When a piece of jewellery's displayed in a shop, surrounded by hundreds of other designs all dazzling you at the same time, it can be hard to pick out the right thing. Take that process online and on the best websites, you're presented with a curated selection of pieces tailored to your budget and style preferences - all in a few clicks.
We've scoured the web to find the best collections on easy-to-use websites that make it that bit simpler to pick up a unique design that you won't see everyone else wearing. Not all are online only, but we think we've come up with a really e-shopper-friendly selection; from London-based fine jewellery specialists Astley Clarke's website to Scandi hipsters & Other Stories' online offering.
What a gem! 6 best online jewellery shops
What a gem! 6 best online jewellery shops
This slick site's the go-to destination for jewellery your friends won’t have. You’ll find necklaces, rings, bracelets and earrings by independent international designers from anywhere from Turkey to Taiwan, sourced by Boticca’s globetrotting team. There are pieces to suit all budgets with prices ranging from £10 to £3000+. The site's user-friendly; with plenty of search filters including by designer, country, style and material. And when you find a piece you like there's handy info about the designers. There are some nice touches - you can snap your purchases and share them on Twitter and Instagram and Boticca have curated a gallery with a 'shop the look' function. This dazzling collar necklace by Brit designer Jennifer Loiselle caught our eye. While you're there have a look around - they also sell bags and scarves, as well as men’s jewellery and accessories.
2/6 Astley Clarke
London-based Astley Clarke design all their own collections in the studio above their boutique in a mews street near Paddington. They also work with international guest designers who sell both collaborations with the fine jewellers and their own ranges through the site. Don't be deterred by the word "fine"; prices online range hugely from £30-£20,000, so if your budget's at the lower end, it's worth searching by price. This site's not as all-singing as some out there, but there are some good features. We particularly like the design-your-own ring stack function which lets you drag their on-trend stackable rings (see left) onto a blank pad to create your own unique combo. Look out for their sales as they have some great reductions.
3/6 & Other Stories
A relative newcomer to the UK shopping scene, & Other Stories is a cooler, higher-end offering from the H&M stable, that still won't break the bank. The paired down, Scandi-chic aesthetic extends to its jewellery designs. There are subtly cool studs, rings, bracelets and pendants, as well as standout statement pieces, all with just the right amount of edge. The pieces won't be made of precious metals or with gem stones, but in them you'll stand out from the crowd, in an understated way. Prices start from less than £10 and most pieces are under £60. The site's basic - you can only search by type of jewellery - but the well, priced, extensive collection makes it worthy of the list.
4/6 Browns Fashion
For fine jewellery that's a little bit different, Browns Fashion is a sure bet. Established in 1970, the shop's known for their meticulously curated clothes and accessories collections from the designers of the moment. The jewellery's aimed at their clientele who think nothing of spending a few thousand on a dress, so expect some eye-watering prices. But if money were no object, we'd go for this white gold snake bondage ring by US designer Loree Rodkin (who counts Michelle Obama and Madonna as fans). It's inlaid with tsavorites and coils its way up your finger (£9,910). Even if you're just making a wish-list, the search function works very well - narrow down choices by designer, colour, jewellery type and price.
5/6 The Individual
If you want to support British talent, then this London-based website is the place to shop for jewellery that you won't see anywhere on the high-street. They sell cool, affordable pieces from independent Brit designers. Search by price bracket; there's plenty to be found under £50 so it's ideal for scouting out unique gifts for friends. The website's relatively basic but the pieces on sale have the wow factor. Our pick's this unusual "Cluster" pendant by Glasgow-based designer Katie Lees.
Folksy is set up for independent UK makers to sell their pieces. While the site stocks everything from clothes and homeware to stationery, jewellery and accessories account for the bulk of their sales. There are thousands of pieces to look through. As many of the designers are home-based makers, rather than professionals, there are some niche pieces. But by the same token, there are some gems to be found at extremely reasonable prices. You can filter search by type of jewellery, material, colour and price. Then, like on Ebay, you can see a seller's history on the site and feedback on buyers, which can be reassuring when purchasing from an independent seller. Our top Folksy find? This bright laser- cut leather cuff by milliner Lydia Wall (£26).
We think Boticca is hard to beat when it comes to their great range, from all corners of the globe, combined with a really functional website that looks good too. For supporting emerging British talent, you can't go wrong with The Individual for home-grown, affordable pieces. And Astley Clarke gets bonus points for its nifty ring stack design tool.
1. Boticca, boticca.com
2. Astley Clarke, astleyclarke.com
3. & Other Stories, stories.com
4. Browns Fashion, brownsfashion.com
5. The Individual, theindividual.co.uk
6. Folksy, folksy.com
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