From cool coffee cups to authentic curry kits, here are gifts that he will actually want to use and wear this year.
1. Farah Printed Washbag: £25, Asos
Going on a mini break and hoping he'll branch out from putting toiletries in a plastic carrier? Get him a stylish alternative, like this washbag from the cult US brand.
2. Jimbob Art Stack of Coffee Cups: £45.15, Etsy
James Ward's fun animal-themed illustrations will make him smile over his morning cup. And the stack will jazz up the kitchen, too. Choose from seven designs. There are tankards, mugs and plates in the range if he's not a coffee fan.
3. Friday Night Curry Subscription: from £20, Not On The High Street
Is your beloved a keen chef and partial to a curry? If so, this could be the ideal present. In the initial gift pack, they'll get a recipe kit and storage folder, as well as a gift card so they can choose which of the boxes - from classic Indian favourites like Madras to more unusual options such as Goan Chicken Xacutti - they want to receive as part of the subscription. They'll get a box straight away containing the recipes and all of the necessary spices, then one at the end of each month. Choose from three and six-month options.
4. Nixon Time Teller: £49, Zalando
The Californian brand makes design-led watches that work for the founders' sports of choice - skateboarding, snowboarding, surfing - but also pack a style punch, without making too much a dent in the wallet. This dark steel grey one with yellow detailing is a case in point. It also comes in a range of other colourways.
5. Chase Marmalade Vodka: £38, amazon
Despite the name, this isn't a bottle to crack open at breakfast. It's Chase's award-winning English potato vodka, flavoured delicately with Seville orange marmalade. Drink neat or over ice - or mix with ginger beer, Angostura bitters and fresh lime for a 'Marmalade Mule' cocktail.
6. Godminster Vintage Heart to Heart: £18, Godminster
Here's a Valentine's-appropriate choice for a cheese lover. Godminster's rich organic cheddar comes in a wax heart casing, packaged up with a love-themed portion of their creamy brie.
7. Harris Tweed Tech Case: from £25, Etsy
Keep his precious devices protected with one of these cases made from Harris Tweed. You'll find sizes to suit lots of different tablets and e-readers, in colours that range from subtle to startling.
8. Tommy Hilfiger Sullivan Trunks: £20, Tommy Hilfeger
These have got the red theme going on, but that, coupled with being something useful and perhaps a cut above some of the smalls in his underwear drawer, makes them a perfect practical gift for Valentines.
9. Bjorn Borg Valentine's Trunks: £25, amazon
If he's a bit more adventurous with his pants, this pair from the Swedish underwear brand are a bit of fun for 14 February, and beyond. They also come in black if red is a bit much.
10. Alysia Thomas Happiness Pocket Square: £40, Wolf And Badger
If he has a penchant for a pocketsquare, Alysia Thomas' designs on silk, based on her own original photographs, are nicely different.
11. Aesop Corriander Seed Body Cleanser: £33 for 500ml, Mankind
Little luxuries can make his day that bit better, and posh shower gel really does make all the difference. Australian skin-care brand Aesop make amazing-smelling products that leave skin feeling invogorated. This corriander and black peppercorn is a pick-me-up in a bottle. It might be pricy but it will last him months - plus you can use it.
12. Whistles Socks: £15, Whistles
If he's the kind of bloke who likes everything just-so, he will appreciate a decent pair of socks. These ones, from Whistles' understated but cool menswear range, feel luxurious without being in-your-face.
13. Le Creuset Stoneware Heart Ramekin: £30 for set of two, Debenhams
Wannabe Heston Blumenthals wiill appreciate superior French stoneware in which to cook their creations. Soppy, maybe, but these will make a colourful and quality addition to the Valentine's table. They'll work just as well for puds as they will nibbles and snacks.
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