The US firm Bont's bread and butter is racing rollerskates, but it recently entered the bike shoe market. "Bonts were worn to gold medals in Beijing and became one of Team GB's secret weapons,"Tony says. "I recently interviewed the Olympic silver medallist Emma Pooley, who raved about her A-Ones. They're not cheap, with full custom options costing more than £500, but the ultra-light, carbon-soled shoes are an investment for the serious rider."
Where: Sigma Sport (020-8943 4443; www.sigmasport.co.uk)
How much: £240