Front and rear bike lights are vital but don't always help drivers spot cyclists from the side, which is vital at junctions - the site of the majority of accidents. Pedalite pedals include flashing orange lights, which will also encourage passing road users to give you a wide berth. Better still, they don't require any batteries - a smart dynamo system means they generate all the electricity they need as you pedal, so once they're fitted you can forget all about them.
Where: Pedalite (01442 450483; www.pedalite.com)
How much: £35