Jeans are possibly the least suitable trousers for cycling in, what with chaffing seams, heavy material that takes an age to dry and minimal flexibility. Swrve's offering is made with the urban biker in mind. A dash of Lycra makes them move with you, a seamless gusset and articulated knees keeps things comfy and -a reflective strip sewn inside the right leg keeps you visible should you wish to roll up your trouser leg.
Where: Always Riding (www.alwaysriding.co.uk)
How much: £78.30