Food companies have been at the fore of responding to consumer demand for more ethical and environmental information on the products they buy, but now clothing firms are following suit.
Outdoor-apparel company Patagonia's website (www.patagonia.com) lets customers track the impact of its wares by giving details of the distance its garments travel, their carbon footprint and the energy used during production.
Timberland (www.timberlandonline. co.uk, pictured) grades its products on climate impact, chemicals used and resource consumption on its labelling.
And Danish high-fashion brand Noir (www.noir-illuminati2.com) is set to reveal the provenance of its fabrics on its labels, as well as an ethical "certification" that details how the product was made.
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