Ad men miss out on booming smartphone market

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The Independent Online

Leading publishers have blamed advertising agencies for failing to capitalise on the smartphone boom. Just days after Apple's new iPhone5 hit stores, the Association of Online Publishers warned: "While more people than ever are consuming content on their smartphones and tablets, ad revenues are not migrating to those devices at the same rate." A survey of AOP members, which include most of Britain's newspaper, television, magazine and radio groups, found 55 per cent believe that ad agencies' negative attitude "would hold back mobile revenue growth next year". The AOP said ad agencies must "catch up" with publishers and audiences. Mobile revenues are forecast to double in the next 12 months.