Cadbury wins court battle over purple packaging

Cadbury owns the colour purple – in chocolate packaging terms at least, a High Court judge has ruled.

Kit Kat-maker Nestlé took Cadbury, which was two years ago gobbled up by the US giant Kraft, to court to challenge an earlier ruling which gave the Creme Egg-maker exclusive use of the particular colour purple – Pantone 2685C – as used in Dairy Milk packaging.

It's the latest twist in a battle lasting four years, with Nestlé wanting to challenge a ruling from December 2011 that covered chocolate bars and drinks.

Nestlé claimed that colours could not be protected as a trademark.