March of the new order, as Mulberry sales soar

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The Independent Online

Tourists shopping in London helped Mulberry post a 231 per cent rise in half yearly profits to £15.6m yesterday as its retail sales rose 47 per cent and wholesale orders surged 93 per cent.

The scale of the luxury fashion group's growth - which was helped by international expansion – is illustrated by the fact that its sales over the half year exceeded those in the 12 months to March 2010. Total revenues in the six months jumped 62 per cent to £72m.

Godfrey Davis, the chief executive of Mulberry, said: "We are seeing significant numbers of Chinese in London and also Koreans, as well as Brazilians in London and New York. It is almost the march of the new order."