BA devalues points in Airmiles programme devalued by BA

  • @SimonCalder

Passengers saving Airmiles for free flights on British Airways have responded with dismay to the airline's decision to devalue the reward system.

From 16 November, the most popular destinations will require more points – and a cash contribution. One Airmiles collector, Alan Small from Essex, said the new system would make the points "virtually worthless" on long-haul fares.

He said: "Currently I can get a return to Sydney for 10,000 Airmiles, no cash payable. The new scheme will require the same value of points [plus] nearly £500 in taxes and surcharges."

The airline's "free flights" reward scheme is introducing a new points system, known as Avios – a term that will be deployed across all the reward programmes for BA and its partner, Iberia of Spain. The company is writing to 2.2 million Airmiles collectors to tell them that their holdings will be converted to Avios at a rate of 10 to one.

The points required for some key destinations, including Paris and Amsterdam, will increase. For other cities, such as New York, marginally fewer points will be needed. But collectors will have to pay over £300 in cash, about the same as the cheapest ordinary ticket across the Atlantic.

The managing director of Airmiles, Andrew Swaffield, said: "We can't afford to absorb the taxes, fees and charges. We are confident you won't be able to find a better value travel reward currency."

But Richard Madge, an Airmiles collector from East Sussex, said: "The beauty of Airmiles is that you collect them and go somewhere for free."