Today's letter from the Editor
Today's Matrices
iJobs Job Widget
iJobs General

Long Term Primary Teacher - Stockport - Start ASAP

£90 - £135 per day: Randstad Education Manchester Primary: Experienced Primary...

Science Teacher

£100 - £120 per day: Randstad Education Chelmsford: Science Teacher - South Es...

NQT Secondary Teachers

£100 - £130 per day: Randstad Education Hull: Randstad Education is actively r...

A Level Chemistry Teacher

£120 - £162 per day: Randstad Education Hull: A Level Chemistry Teacher - Humb...

i Editor's Letter: What do we make of the latest government U-turn?

 

I once knew both the Saatchi brothers, just a little. As a young reporter, through them I first came across a technique with which I have since become familiar. They, like many in their wake, made things happen partly by putting them ‘out there’. Ideas or notions became reality by being enunciated enough times.

For this to work, it must be backed up with resource, ability and conviction. Plus, there’s the rare ability to carry ‘people’ with you. We all know ‘leaders’ who can talk the talk, but precious few can also walk the walk. Which brings me to David Cameron.

The PM was once a PR. He is eloquent, quick-witted and, yes, charming. I was going to write ‘slick’, but that’s just a cliched term for people in marketing. He currently looks anything but.

What are we to make of this latest U-turn on minimum alcohol pricing, particularly in light of all the others? Perhaps he believes that by putting policies out there, he can make them happen? This is so much harder to do so in a Coalition, tougher still when many in your own party are against you. He resembles my ‘nonna’ throwing spaghetti at the wall to see if it sticks. The PM  feels like a marketer using the media as ‘facilitator’ for a giant focus group (the public) in an attempt to come up with products (policies) that might nudge up his market share (votes). The flaw is that the best marketers (Coca-Cola, P & G) operate with absolute conviction. Even when  they don’t, they don’t let us know. For a marketing man who was outstandingly sure-footed in obtaining power, he is proving surprisingly unsure of himself now that he has it.

Career Services

Day In a Page

'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

'I’ll tell you what I would not serve - lamb and potatoes'

US ambassador hits out at stodgy British food
Radio Times female powerlist: A 'revolution' in TV gender roles

A 'revolution' in TV gender roles

Inside the Radio Times female powerlist
Endgame: James Frey's literary treasure hunt

James Frey's literary treasure hunt

Riddling trilogy could net you $3m
Fitbit: Because the tingle feels so good

Fitbit: Because the tingle feels so good

What David Sedaris learnt about the world from his fitness tracker
Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Second-holiest site in Islam attracts millions of pilgrims each year
Alexander Fury: The designer names to look for at fashion week this season

The big names to look for this fashion week

This week, designers begin to show their spring 2015 collections in New York
Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

'I like Orwell's writing as much as the next talented mediocrity'

Will Self takes aim at Orwell's rules for writing plain English
Meet Afghanistan's middle-class paint-ballers

Meet Afghanistan's middle-class paint-ballers

Toy guns proving a popular diversion in a country flooded with the real thing
Al Pacino wows Venice

Al Pacino wows Venice

Ham among the brilliance as actor premieres two films at festival
Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

Neil Lawson Baker interview

‘I’ve gained so much from art. It’s only right to give something back’.
The other Mugabe who is lining up for the Zimbabwean presidency

The other Mugabe who is lining up for the Zimbabwean presidency

Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

The model for a gadget launch

Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
Alice Roberts: She's done pretty well, for a boffin without a beard

She's done pretty well, for a boffin without a beard

Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
Get well soon, Joan Rivers - an inspiration, whether she likes it or not

Get well soon, Joan Rivers

She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

A fresh take on an old foe

Doctor Who Into the Dalek more than compensated for last week's nonsensical offering