Today's letter from the Editor
£12000 per annum: Inspiring Interns: A small but growing chain of boutique hot...
£12000 per annum: Inspiring Interns: The company works with Tier 1 FTSE 100 Ba...
£45 - 60k Per Annum: Charter Selection: Highly profitable leisure brand, marke...
£30000 - £50000 per annum + Highly Competitive Salary: Austen Lloyd: Residenti...
i Editor's Letter: Who else will blow the i's trumpet if not us?
A couple of readers (but only a couple) take me to task for blowing i's own trumpet. To which the only answer is: who else is going to do it? You won't hear about our circulation growth, awards or any other positives from The Telegraph, The Times and, most certainly not, The Guardian. We can all be modest personally, but we have to shout about i from the rooftops to be heard. It's dog eat dog out there in British newspaperland, and i is just a puppy.
That said, puppies grow up fast. So, we are delighted to announce that as of 1 October, we are partnering with Starbucks in a deal that will see i sold at some 600 outlets across the country from Mondays to Saturdays. On Sundays, Starbucks will sell our fab sister paper The Independent on Sunday (why not try it?).
It's our latest attempt to adapt not only to the changing media environment, but also the evolving nature of our high streets and other retail areas, where today you are as likely to find a Starbucks as a convenience store. We're very excited by the chance to get into the hands of a whole new bunch of potential readers – for us it is an opportunity that some people still have not heard of i. Clearly, we have to blow that trumpet a little louder.
On the subject of adapting... as we approach our second birthday, discernible buying patterns emerge. One of those is that we sometimes sell slightly fewer copies on Mondays than on some other days of the week. Not every week, but it happens enough to make us wonder why. It can't be that you are all too lazy to get out of bed on a Monday, so perhaps it's something we can improve in the package, most notably a special football supplement during the season? Do any of you who do not buy i on a Monday have any thoughts? Or anyone else for that matter? Let us know via email@example.com. We do listen, and – within reason – aim to please.
- 1 To those who can’t see the point of International Women’s Day: you are the very reason it exists
- 2 International Women's Day 2014: The shocking statistics that show why it is still so important
- 3 Orgasm machine to deliver climax at the push of a button
- 4 Singapore sting: Sky-high prices are pushing locals to the edge of affordability
- 5 Liam Neeson turned down James Bond role because late wife Natasha Richardson said she wouldn't marry him if he took it