Today's letter from the Editor
Today's Matrices
iJobs Job Widget
iJobs General

Recruitment Genius: Office Administrator

£14000 - £18000 per annum: Recruitment Genius: An Office Administrator is requ...

Recruitment Genius: Sales Executive - Commercial Vehicles - OTE £40,000

£12000 - £40000 per annum: Recruitment Genius: Due to expansion and growth of ...

Ashdown Group: Senior PHP Developer - Sheffield - £50,000

£40000 - £50000 per annum: Ashdown Group: Senior PHP Developer position with a...

Recruitment Genius: Operations Leader - Plasma Processing

Negotiable: Recruitment Genius: An Operations Leader is required to join a lea...

Letter from the editor: Choosing top stories

We at i agonise nightly about our story choices, particularly so when it comes to the front page.

In that regard we are no different to any other newspaper or magazine, particularly those with a cover price (even a 20p one), where purchase is an active choice.

Two stories about covers gave us pause for thought this week.

First, an American report revealed that newsstand sales of the current issue of the venerable Vanity Fair magazine featuring the “teenage pop sensation” Justin Bieber were down as much as 50% on their average, and then a rare interview given by outgoing Daily Express editor Peter Hill, contained his admission to an overreliance on the Madeleine McCann story — which was to cost the paper dear in libel payouts.

To this day, newspapers like the Express and many magazines still miss the iconic Princess Diana, the one absolute sales banker. We can all think of newspapers that rely on subjects ranging from the weather, immigration and MPs’ sexual peccadillos to Katie Price, Big Brother and, um, footballers’ sexual peccadillos in the belief they sell copies.

Most of these are long-established brands. Our view is that we should try to bring you the most significant story of the day, be it home or foreign, that we believe will interest our target readers. In turn our readership will be defined (and, its numbers limited) by interest in such stories.

Privately, newspaper bosses acknowledge that stories like Egypt or Libya do not sell papers, but that doesn’t mean I won’t feature them prominently. We believe you are buying the cumulative values of the paper over a period of time, and not just a particular day.

Our challenge is to present complex and serious stories in as accessible a manner as possible. Today, this includes Colonel Gaddafi’s defiance and the tragic devastation of Christchurch.

We hope you agree they are both important, and are sure that you will let us know if you don’t.

Career Services

Day In a Page

Revealed: Why Mohammed Emwazi chose the 'safe option' of fighting for Isis, rather than following his friends to al-Shabaab in Somalia

Why Mohammed Emwazi chose Isis

His friends were betrayed and killed by al-Shabaab
'The solution can never be to impassively watch on while desperate people drown'
An open letter to David Cameron: Building fortress Europe has had deadly results

Open letter to David Cameron

Building the walls of fortress Europe has had deadly results
Tory candidates' tweets not as 'spontaneous' as they seem - you don't say!

You don't say!

Tory candidates' election tweets not as 'spontaneous' as they appear
Mubi: Netflix for people who want to stop just watching trash

So what is Mubi?

Netflix for people who want to stop just watching trash all the time
The impossible job: how to follow Kevin Spacey?

The hardest job in theatre?

How to follow Kevin Spacey
Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

Armenian genocide and the 'good Turks'

To continue to deny the truth of this mass human cruelty is close to a criminal lie
Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

'Lou needed care, but what he got was ECT'

The truth about the singer's upbringing beyond
Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

This human tragedy has been brewing for years

EU states can't say they were not warned
Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

Women's sportswear

From tackling a marathon to a jog in the park, the right kit can help
Hillary Clinton's outfits will be as important as her policies in her presidential bid

Clinton's clothes

Like it or not, her outfits will be as important as her policies
NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

Who's monitoring the outsourced NHS services?

A report finds that private firms are not being properly assessed for their quality of care
Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

How do Greeks feel about Syriza?

Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
From Iraq to Libya and Syria: The wars that come back to haunt us

The wars that come back to haunt us

David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

Too busy to surf? Head to The Pool

A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders