Today's letter from the Editor
Today's Matrices
iJobs Job Widget
iJobs General

SThree: Associate Recruitment Consultant

£18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...

SThree: Associate Recruitment Consultant

£18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...

Citifocus Ltd: ACA - Financial Reporting

£Attractive Package: Citifocus Ltd: Chartered accountant (ACA or CPA), must be...

Langley James : Senior Infrastructure Engineer; VMWare, Windows; Disley; £40k

£40000 per annum + benefits: Langley James : Senior Infrastructure Engineer; V...

Page 3 Profile: Samuel L Jackson, actor

Ah, everybody’s favourite fictional cheeseburger-loving hitman

The actor and producer, who has starred in films such as Jackie Brown, Pulp Fiction and Django Unchained, has been promoting his new movie, RoboCop, a remake of the 1987 picture. Be careful not to confuse him with fellow Hollywood heavyweight Laurence Fishburne though…

Why would I do that?

Well, a US newscaster seemed to have that problem yesterday when he was interviewing Jackson on the KTLA morning news programme, asking him: “Did you get a lot of reaction from that Super Bowl commercial?”

What Super Bowl commercial?

That’s what Jackson wanted to know. Entertainment reporter Sam Rubin was referring to an advert for the new Kia sedan featuring Fishburne, who starred in the Matrix franchise. In the advert, which aired during the Super Bowl earlier this month, Fishburne reprised his role as Morpheus, saying: “Take the blue key and go back to the luxury you know. Take the red key and you’ll never look at luxury the same again.”

How embarrassing…

Jackson certainly had a few choice words for the presenter. The conversation progressed from embarrassing to uncomfortable to downright painful.

Was Jackson’s rebuke awash with profanity, à la Pulp Fiction?

No, he managed to showcase admirable restraint, though no doubt the bleep-machine operator was anxiously hovering over the button, ready to spring into action. However, Jackson refused to let Rubin off the hook, despite the anchor’s attempts to apologise and then laugh it off. “You’re as crazy as the people on Twitter; I’m not Laurence Fishburne. We all look alike? We’re all black and famous,” Jackson said. “Let’s talk about RoboCop,” Rubin suggested. Jackson’s response? “Hell, no.”

How long did this dressing down go on for?

An excruciating two minutes. “You don’t know the difference between me and Laurence Fishburne?” Jackson asked. “There’s more than one black guy doing a commercial… I’m the ‘What’s in your wallet?’ black guy,” he said, referring to an advert he has fronted for credit card company Capital One. “He’s the car black guy.”

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Career Services

Day In a Page

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

Sol Campbell cries foul at Labour's mansion tax

The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

Sarkozy returns

The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
Is the criticism of Ed Miliband a coded form of anti-Semitism?

Is the criticism of Miliband anti-Semitic?

Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

Ouija boards are the must-have festive gift

Simon Usborne explores the appeal - and mysteries - of a century-old parlour game
There's a Good Girl exhibition: How female creatives are changing the way women are portrayed in advertising

In pictures: There's a Good Girl exhibition

The new exhibition reveals how female creatives are changing the way women are portrayed in advertising
UK firm Biscuiteers is giving cookies a makeover - from advent calendars to doll's houses

UK firm Biscuiteers is giving cookies a makeover

It worked with cupcakes, doughnuts and macarons so no wonder someone decided to revamp the humble biscuit
Can SkySaga capture the Minecraft magic?

Can SkySaga capture the Minecraft magic?

It's no surprise that the building game born in Sweden in 2009 and now played by millions, has imitators keen to construct their own mega money-spinner
The King's School is way ahead of the pack when it comes to using the latest classroom technology

Staying connected: The King's School

The school in Cambridgeshire is ahead of the pack when it comes to using the latest classroom technology. Richard Garner discovers how teachers and pupils stay connected
Christmas 2014: 23 best women's perfumes

Festively fragrant: the best women's perfumes

Give a loved one a luxe fragrance this year or treat yourself to a sensual pick-me-up
Arsenal vs Borussia Dortmund: Alex Oxlade-Chamberlain celebrates century with trademark display of speed and intuition

Arsenal vs Borussia Dortmund

The Ox celebrates century with trademark display of speed and intuition
Billy Joe Saunders vs Chris Eubank Jnr: When two worlds collide

When two worlds collide

Traveller Billy Joe Saunders did not have a pampered public-school upbringing - unlike Saturday’s opponent Chris Eubank Jnr
Homeless Veterans Christmas Appeal: Drifting and forgotten - turning lives around for ex-soldiers

Homeless Veterans Christmas Appeal: Turning lives around for ex-soldiers

Our partner charities help veterans on the brink – and get them back on their feet
Putin’s far-right ambition: Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU

Putin’s far-right ambition

Think-tank reveals how Russian President is wooing – and funding – populist parties across Europe to gain influence in the EU
Tove Jansson's Moominland: What was the inspiration for Finland's most famous family?

Escape to Moominland

What was the inspiration for Finland's most famous family?