Eleven Paris: Fashionably late
Monday 13 May 2013
French brand Eleven Paris has arrived in London’s Carnaby Street – it’s about time, says Stephanie Hirschmiller
The French invasion of the high-end section of the high street has been notable over the past few years thanks to the likes of the The Kooples, Maje and Sandro. Now, the latest addition to London shopping has further compounded the trend as Eleven Paris opens its first international store in Carnaby Street.
“Carnaby Street is known the world over as the perfect street for shopping,” says co-founder Dan Cohen. “We love the energetic mood with all the fashion events, special nights with magazines, and live music.” Shoppers will be greeted with the brand’s signature minimalist store design – all whitewashed wood and bare bulbs, perfumed by a bespoke mix of leather and wood called “Velvet”.
Eleven Paris has come a long way since its beginnings as a men’s T-shirt line, with moustaches superimposed on the faces of celebrities. It rolled out a full-on men’s line a couple of years later and a womenswear collection in 2010, proving it was more than just a novelty act.
The collection is entry-level Gallic rock’n’roll – influenced by global music, art and underground culture – realised across sweatshirts, denim and leather jackets and, of course, those T-shirts.
This season African-inspired prints and colours sit alongside bright-hued sneaker hybrids and espadrilles which simply shout summer.
Yvette Cooper: Our choice is years of Tory rule under Jeremy Corbyn – or a return to a Labour government
Labour leadership contender Jeremy Corbyn says 'we can learn a great deal from Karl Marx'
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Calais Migrant Crisis: Deputy Mayor of Calais labels Cameron's use of 'swarm' as 'racist' and 'ignorant'
Public anger after French sunbather beaten up by gang for wearing a bikini in Reims park
Labour leadership: New poll shows party is now even 'less electable' than under Ed Miliband
- 1 National Orgasm Day: Six reasons (plus one bogus one) why they're good for us
- 2 The 'world's most beautiful vagina' has been debunked by science
- 3 John Green schools morning show hosts after awkward interview with Cara Delevingne
- 4 Doctor Who: Christopher Eccleston says why he left the BBC series after just one series
- 5 'Rowdy' Roddy Piper dies: Wrestling legend dies aged 61, according to reports