Eleven Paris: Fashionably late
Monday 13 May 2013
French brand Eleven Paris has arrived in London’s Carnaby Street – it’s about time, says Stephanie Hirschmiller
The French invasion of the high-end section of the high street has been notable over the past few years thanks to the likes of the The Kooples, Maje and Sandro. Now, the latest addition to London shopping has further compounded the trend as Eleven Paris opens its first international store in Carnaby Street.
“Carnaby Street is known the world over as the perfect street for shopping,” says co-founder Dan Cohen. “We love the energetic mood with all the fashion events, special nights with magazines, and live music.” Shoppers will be greeted with the brand’s signature minimalist store design – all whitewashed wood and bare bulbs, perfumed by a bespoke mix of leather and wood called “Velvet”.
Eleven Paris has come a long way since its beginnings as a men’s T-shirt line, with moustaches superimposed on the faces of celebrities. It rolled out a full-on men’s line a couple of years later and a womenswear collection in 2010, proving it was more than just a novelty act.
The collection is entry-level Gallic rock’n’roll – influenced by global music, art and underground culture – realised across sweatshirts, denim and leather jackets and, of course, those T-shirts.
This season African-inspired prints and colours sit alongside bright-hued sneaker hybrids and espadrilles which simply shout summer.
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
- 1 I was a Woman Against Feminism too
- 2 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 3 Students offered grants if they tweet pro-Israeli propaganda
- 4 The Tory donor whose firm is one of Britain’s biggest tax avoiders - with HMRC's blessing
- 5 John Barrowman praised for Commonwealth Games opening ceremony gay kiss