Amazon primed for a battle royale with Britain’s supermarkets

The move to offer free delivery on groceries was long expected – and feared, says James Moore

Free food deliveries are next on the menu for Amazon Prime subscribers (Getty/Amazon)

Britain’s supermarkets haven’t had long to bask in the glow of the record sales the pandemic has delivered.

Amazon has moved its tanks further onto their virtual lawns with a view to grabbing a much bigger share of the grocery market than it has so far secured.

In a move that was long expected (and feared), the group is offering free delivery on orders over £40 to its customers in most of London and parts of the southeast, with a promise to expand the service across the nation’s postcodes over time.