Although I don't believe in cellulite, many do. The elimination of this troublesome problem is a subject close to many people's hearts - and marketing departments' budgets. No7 has just launched its Firming Anti-Cellulite Cream which, at pounds 17.50, is far less than most. In user trials 85 per cent saw an improvement in their skin tone in just two weeks, and a survey conducted by Gallup threw up some interesting results: 85 per cent had heard of cellulite; 81 per cent had it on their thighs; 4 per cent on their necks. Some 48 per cent wanted to get rid of fat hips and thighs; 12 per cent of double chins and 3 per cent of their partners, while 2 per cent thought cellulite was a mobile phone network, which, let's face it, is the best place for it. AB

Firming Anti-Cellulite Cream, pounds 17.50, from the No7 Bodycare Range available from branches of Boots