Every summer we would go to Woolworths to buy our onomatopoeic (hah! yes this is fashion, not the leader page, but we have Big Words too) flip-flops. They were available in pink, blue or yellow and they were made from lovely, waffled, squishy-squashy plastic stuff. Genevieve Steadman has now elevated the flip-flop to an art form, making them by hand out of fake fur, rainbow snakeskin, gingham, denim, velvet and fake grass. There are approximately 20 different fabrics to choose from, four upper styles and three footbed shapes. AB

Genevieve Steadman flip-flops are available from pounds 9.99 for children and pounds 18.99 for adults, call 0171 652 8616 for mail order.